1976: Founders Steve Jobs, Steve Wozniak, and Ronald Wayne founded the company on April 1, 1976 when they began selling computer kits to hobbyists, each built by Wozniak.
The first product was the Apple I.
1977: Apple released the Apple II in June, the first PC made for the mass market.
On February 6, 1984, Steve Jobs presented the new Macintosh from Apple Computer Corporation in California.
1981: Jobs became chairman.
1984: The Macintosh was introduced during a Super Bowl commercial break and later officially unveiled during a launch event. A year later, production stopped and Jobs left the company.
1987: Apple released the Macintosh II, the first color Mac.
1997: Apple announces it will acquire NeXT software in a $400 million deal that will see Jobs return to Apple as interim CEO. He officially took on the role in 2000.
The then Apple boss Steve Jobs with the iPhone
2001: Apple introduced iTunes, OS X and the first generation iPod.
The first iPod MP3 music player was unveiled at an event in Cupertino on October 23, 2001 and could store up to 1,000 songs.
2007: Apple introduces the iPhone.
2010: The first iPad was introduced.
2011: Jobs resigned in 2011 due to illness, handing over the CEO title to Tim Cook. Jobs died of pancreatic cancer in October.
2014: Apple introduced the Apple Watch. The company also introduced its first larger iPhones – the 6 and 6 Plus.
2015: After purchasing Beats from Dr. Dre launched Apple Music to compete with Spotify and other music streaming services.
2016: Apple went back to its roots and announced the 4-inch iPhone SE. Meanwhile, the company is embroiled in a lawsuit with the FBI over which the agency is seeking access to the locked phone of Syed Farook, who died in a shooting after he and his wife were killed in a December attack in San Bernardino, California had committed. The court order was dropped on March 28 after the FBI said a third party was able to unlock the device.
2017: Apple introduces the iPhone
Apple CEO Steve Jobs speaks at an Apple event at Apple’s headquarters in Cupertino, California.
2018: For the first time for the company, Apple is introducing new features in its latest operating system iOS 12, encouraging users to manage their devices and spend less time on them. The move was prompted by a strongly worded letter to shareholders urging the company to address the growing problem of smartphone addiction among children and young people.
2019: In January, Apple reports the first drop in sales and profits in a decade. CEO Tim Cook partly blamed the sharp decline in sales in China.
2020: In March, Apple is closing all brick-and-mortar retail stores outside of China in response to the coronavirus.
2021: In a virtual online event in April, CEO Tim Cook explained Apple’s goal to become carbon neutral by Earth Day. Later in the year, the iPhone 13 was announced.
2022Also Read: iPhone 14 was announced in September. New features included a new sensor to detect if a user was in a car crash, as well as an improved camera system.
2023: So far this year, Apple has brought back its “Home Pod” after the first generation was discontinued. The “Home Pod” can be seen as an alternative to Amazon’s Alexa or Google Home as it is controlled via voice commands.