Asus dismisses report of Zenfone division closure and says production of Zenfone 10 will continue: details
The Asus Zenfone 10 will not be the last smartphone in the Taiwanese company’s series. The company has quashed the rumors surrounding the Zenfone range after a report claimed that it was closing the Zenfone division. The company has also dismissed the report’s claim that there would be no Asus Zenfone 11 next year. Instead, the smartphone manufacturer explained that the product range of Zenfone and ROG Phone would be further expanded. Asus Zenfone 10 is the latest mobile phone in the Zenfone series and was launched in June.
In response to a Technews Taiwan report claiming that the Zenfone 10 would be the last phone in the series, Asus has officially confirmed that it will launch the smartphone’s successor in 2024. In an official statement, the company stated: “We would like to counteract the rumor that the Asus Zenfone 10 will be the last generation of the series and the Asus Zenfone product line will be discontinued. That’s not true.” The company also clarified that Asus has not stopped producing the Zenfone and ROG phones.
Technews Taiwan’s report had indicated that Asus was undergoing an internal restructuring and the Zenfone division would be shut down as a result. It has been claimed that this year’s Zenfone 10 would be the last generation of the series. However, Asus’ clarification has refuted the claims made in the report, citing its second-quarter earnings call and urging customers to keep up to date on the company’s 2024 lineup.
Asus launched the Zenfone 10 in June. The smartphone features a 5.9-inch Full HD+ (2400 x 1080 pixels) AMOLED display with HDR10+ support and a refresh rate of 144 Hz. It is powered by a 4 nm octa-core Qualcomm Snapdragon 8 -Gen 2 SoC powered by up to 16GB of LPDDR5X RAM and up to 512GB of onboard UFS4.0 storage.
In terms of optics, the Zenfone 10 is equipped with a dual rear camera unit comprising a 50-megapixel Sony IMX766 primary sensor and a 13-megapixel ultra-wide-angle lens. There’s also a 32-megapixel selfie camera. The phone runs on Android 13-based Asus ZenUI out of the box and packs a 4,300mAh battery with 30W wired and 15W wireless fast charging support.
