AWS’ Adam Selipsky promises “Zero ETL” future at re:Invent • The Register

AGAIN: INVENT AWS CEO Adam Selipsky promised a “zero ETL future” in his re:Invent keynote on Tuesday in Las Vegas and presented a new integration between the data warehouse service Redshift and the relational database service Aurora.

Zero-ETL, now in preview, allows users to join Aurora data from multiple clusters to a Redshift instance to achieve what AWS describes as “near-real-time analytics and machine learning.” ETL (Extract, Transform, Load) of relational data into a data warehouse can be tedious to develop and keep current.

Other announcements included a serverless version of OpenSearch (the Elasticsearch-derived search service); Amazon Security Lake for analysis of data in the manufacturer-independent OCSF format (Open Cybersecurity Schema Framework); SimSpace Weaver for “massive spatial simulations”; new instance types for data-intensive HPC and for machine learning inference; Amazon supply chain; AWS Clean Rooms to share customer data between partners while preserving privacy; and Amazon Omics for analyzing genomic data.

The keynote was stable, but with no groundbreaking news and a bit slow, prompting AWS observer and cloud economist Corey Quinn to explain that “to say I’m disappointed with this keynote is a gross understatement.”

This is the 11thth AWS re:Invent, with 50,000 participants according to CEO Selipsky, who is in his second year since taking on the role from Andy Jassy. The event is huge, with sessions in six cavernous Las Vegas hotel-casinos, but not quite back to 2019 numbers, when around 60,000 turned up.

Selipsky is more polite than his predecessor, and we’ve heard nothing like Jassy’s rants against Oracle or Microsoft, though he has stated that Aurora is “the fastest growing service in AWS history” and costs “1/10th the cost of commercial databases.” one to reflect on the still strained relationship between AWS and open source. Aurora is built on open source MySQL and PostgreSQL but with memory optimization that improves performance.

One issue for AWS at re:Invent is that there are multiple keynotes over the five days and it can be difficult to find big enough news to spread across all. It made little sense that Senior VP Peter de Santis unveiled some new EC2 (Elastic Compute Cloud) instance types yesterday while Selipsky, for example, unveiled others today. Selipsky also took participants on trips into space, underwater exploration and through Antarctica with Scott and Amundsen; Ways to showcase some stunning visuals, but maybe still more filler than content.

Some of today’s news is about solutions rather than new technologies, things like AWS Omics or AWS Supply Chain, now in preview, which “helps supply chain leaders mitigate risk and reduce costs to increase supply chain resilience.”

AWS is gradually and inevitably moving up the stack from building blocks to complete applications, competing with more of its partners as it does so. However, this is less convincing than previous innovations such as Lambda Serverless or Nitro Virtualization or Graviton Arm processors, all of which have proven to be breakthrough technologies.

“AWS Supply Chain. Boom. The next few billion dollars in sales. AWS sells apps, not just infrastructure. buyers, not developers /cloud companies”, noticed Redmonk analyst James Governor.

Towards the end of today’s keynote, Selipsky referenced “just walk out” technology that allows shoppers to enter and exit a grocery store with their purchases without the inconvenience of checkout counters and how a palm recognition service called Amazon One reduces the need to stand in the Row. Maybe it is; but it raised a lopsided smile at an event marked by endless queues.

Despite the lack of breakthrough technology announcements, services like zero ETL integration address real pain points, and AWS enterprise customers will be pleased with the cloud giant’s advances. ®

https://www.theregister.com/2022/11/29/aws_selipsky_reinvent_keynote/ AWS’ Adam Selipsky promises “Zero ETL” future at re:Invent • The Register

Rick Schindler

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