Balenciaga fired Kanye over a tweet. What do they deserve for sexualizing children?

Fashion brand Balenciaga is facing a backlash over a recent ad campaign featuring young children and teddy bears dressed in bondage. Now the brand is trying to atone and begs our forgiveness in the process. But as more and more details come to light, many are asking: why the hell did they deserve it?

As of Tuesday, the brand has issued not one, but two separate apologies regarding the scandal. “We sincerely apologize for any offense our Christmas campaign may have caused,” read a first post on Balenciaga’s Instagram. “Our bear plush bags should not have been shown with children in this campaign. We immediately removed the campaign from all platforms.”

But it wasn’t just the teddy bears. The BDSM-themed marketing campaign featured not only small children, but also copies of the 2002 Supreme Court case, Williams v. United States, which dealt with the distribution of child pornography. Another image in the campaign featured the name of one convicted pedophile.

Hence the second Apology in which Balenciaga announced legal action against those involved.

How Balenciaga intends to take legal action against himself remains a mystery.

The whole story is deeply disturbing. How did an ad promoting the sexualization of children get the green light from the hundreds, if not thousands, of people involved in a massive ad campaign for a brand like Balenciaga?

It’s scary. Unfortunately, given the climate we find ourselves in, it’s not surprising. Because the truth is, Balenciaga isn’t apologizing because they’re sorry. They apologize because they did something they thought their consumers would be perfectly fine with — and found out too late that wasn’t. And they thought it was perfectly fine because so many cues in leftist culture conveyed that.

Today I often think of Nelson Mandela’s comment that the true character of a society is revealed in how it treats its children. What does it say about our society that we expose young children to drag shows before they are old enough to even understand what they are watching? What does it say about our society that we allow young children to make physical changes to their bodies before they are old enough to understand the lifelong consequences of the choices they will make?


What does it say about our society that we sexualize young children so often and so openly that a major fashion brand thought they could just get away with it and sell handbags?

Balenciaga got caught – but perhaps as bad as the ad campaign was the fact that they were surprised that it wouldn’t fly.

And now they do not seek forgiveness and mercy.

It’s ironic because after a series of controversial comments, there was no mercy for Kanye West. Balenciaga broke up with Kanye without thinking twice. Balenciaga was also one of the first to make a mark of virtue by deleting his Twitter account following Elon Musk’s acquisition of the tech giant.

“Balenciaga seems to cut problematic people out of his life,” he said Wealth.

How ironic that it was Elon Musk who made tackling child pornography the “#1 priority” on Twitter while Balenciaga is out here working on it.

Balenciaga begs our forgiveness, but they don’t deserve it. Balenciaga asks for patronage. You shouldn’t have it. Balenciaga begs for our mercy. They never gave it, nor did they deserve it.

How we treat our children shows the true character of a society. Just as we protect them. Here’s where we can start: By treating Balenciaga with the same severity as others, and sending a clear and strong message that it’s not okay to treat children like that.

CJ Pearson is the President of the Free Thinker Project.

The views expressed in this article are the author’s own. Balenciaga fired Kanye over a tweet. What do they deserve for sexualizing children?

Rick Schindler

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