NEW YORK (AP) — Not seen yet “Barbie” or “Oppenheimer”? This Sunday you can catch up in movie theaters across the country for $4 a ticket.
Theater owners announced Monday that the second annual will take place National Cinema Day will take place on Sunday 27 August. For one day, all films – in all formats and all seasons – in the participating cinemas cost 4 US dollars. More than 3,000 theaters are participating, accounting for the majority of theaters in the US, including leading cinema chains AMC and Regal.
It is the second year in a row that cinemas have hosted the one-day end-of-summer event. Last year’s first National Cinema Day, hosted by the Cinema Foundation, a non-profit subsidiary of the National Association of Theater Owners, was considered a great success. An estimated 8.1 million moviegoers bought $3 tickets on Saturday, September 3rd. The average movie ticket in 2022 cost $10.53, according to NATO.
The discount gimmick became the busiest day of the year for cinemas. In contrast, during a normally quiet period, movie theaters were packed with moviegoers – and theaters were selling lots of popcorn. This year, the day moves up the calendar slightly, from Saturday to Sunday, and costs $1 more.
But thank you remarkably sustained interest in “Barbie” as well as in “Oppenheimer” The August box office boomed. According to data company Comscore, ticket sales through Sunday at the summer box office are up to $3.8 billion — about 16.6% more than at the same time in 2022.
While last year’s cinema day offered very meager offers ( “Top Gun: Maverick” was the top draw, more than two months after opening) will be there this year “Barbie” in the fifth week. Greta Gerwigs The record-breaking film has grossed $1.28 billion worldwide. There are also Christopher Nolan’s “Oppenheimer” ($717.8 million worldwide), the second week of the DC Comics film “Blue Beetle” and new releases “Gran Turismo”, “Golda”, “Bottoms” and “Retribution”.
The event is also a way for studios to convince audiences of their fall programs. Before each screening, a little preview of the anticipated fall releases will be given.