Weeks after Taylor Swift announced a historic partnership with AMC Theaters to distribute an Eras Tour concert film – a move that bypassed the Hollywood studios that typically distribute such projects and prompted the film industry to alter its October release calendar –, Beyoncé could be preparing to release a similar project to the theater chain.
diversity has reported that the pop star will unveil a filmed presentation of her blockbuster “Renaissance World Tour” at AMC Theaters this December. Similar to Swift’s agreement with AMC, the deal would reportedly bypass traditional Hollywood distributors and allow the theater chain to distribute the film directly, with Beyoncé’s team receiving 50 percent of the box office revenue.
Beyoncé’s “Renaissance” was released to great fanfare in July 2022, earning a Grammy nomination for Album of the Year and winning Best Dance/Electronic Album. The Renaissance World Tour launched in May 2023 and is expected to gross over $500 million. Beyoncé is also rumored to have filmed a series of videos for a visual album (similar to the one she released for Lemonade in 2016). Many have speculated that the upcoming film could include footage from the tour as well as videos shot for the visual album.
The news appears to be confirmation of a trend that many industry observers thought was inevitable following Swift’s partnership with AMC. While occasional bright spots like “Barbie” and “Oppenheimer” proved that movie theaters are far from dead, the industry still faces a bleak financial outlook and needs alternative sources of revenue. At the same time, larger-than-life stars like Swift and Beyoncé have proven capable of building their own business apparatuses to market products directly to their massive fan bases. This often eliminates the need for traditional middlemen such as record labels and film studios.
IndieWire has reached out to representatives from Beyoncé and AMC Theaters for comment.