Bezos’ Amazon rushes to censor reviews after critical panning of $465 million ‘Lord of the Rings’

Amazon issued rough $465 million for The Lord of the Rings: The Power Rings, a spin-off loosely based on JRR Tolkien’s fantasy series. With the cost of marketing and the prospect of an additional season, Jeff Bezos’ streaming service is willing to possibly shell out closer to $1 billion.

Despite spending a fortune on a beloved intellectual property, Amazon recently discovered that there was no purchase from its fan base.

According to votes on IMDb, Rotten Tomatoes and other review-gathering sites for TV shows and movies, audiences are pandering to the series, which launched Sept. 2 on Amazon Prime Video.

As of Monday, The Rings of Power has a viewership rating of 39% Rotten tomatoesresulting in an average rating of 2.4 stars.

On IMDb, an Amazon film and television site, The series has a rating of 6.8with over 23,599 (24.6%) 1-star reviews.

The show was similarly reviled metacriticalwhere it received a user rating of 1.9, expressing “overwhelming dislike”.

Amazon is noticing a trend that some have dubbed “review bombing” (where users give a show a rating that doesn’t match mainstream reviewers’ ratings). Disabled reviews of the series on its main page.

Forbes reports that censoring reviews on Amazon may have been a strategic move – to hide from potential viewers that the show was perceived as not good prior to its premiere.

Brian Welk from The Wrap suggested that the censorship was necessary to ward off “internet trolls” and “racially intolerant admirers of JRR Tolkien’s books who attack the show for its diverse cast”.

The Hollywood Reporter a defense ran similarly of Amazon’s production and an attack on its critics, alleging that virtually all backlash against the show is racially motivated. Fans who oppose the filmmakers’ transmogrification of Tolkien’s world or criticize the “evil” ethics of Amazon and Jeff Bezos are reportedly rationalizing their racism.

These claims that the bulk of the bad reviews were malicious and socio-politically motivated echo those made after 2016’s all-female reboot Ghostbusters fueled. Director Paul Feig accused the “anti-Hillary Clinton movement” for helping stoke the overwhelming antipathy to his 2016 spin-off starring Melissa McCarthy and Leslie Jones.

Despite accusations that the show’s fans aren’t very responsive because they’re racists, some legitimate concerns have been raised about the creative license the show’s creators have taken.

The Power Rings serves as a prequel series to The Hobbit and the three titles in The Lord of the Rings trilogy, for which Amazon secured the television rights in 2017. The problem for some fans is that the story is underpinned. These titles were well established and explored in Tolkien’s The Silmarillion (compiled by his son and published posthumously), Unfinished Tales and The History of Middle-earth. Amazon has no rights to these intellectual property rights.

With Amazon lacking the rights to these world-defining properties, what details about Middle-earth’s past could not be extrapolated from the IPs they had access to, the show’s creators had to otherwise invent or alter.

Besides racism, inauthenticity is not the only justification for a negative review. Quality is also a concern.

While Laura Miller from Slate While writing that the show bore a “flawless” resemblance to director Peter Jackson’s trilogy, she wrote that the script was “uneven” and featured both “worn pop culture tropes” and “lines that sound like they’re straight from.” dozens of other films.”

Despite the negative feedback, “The Rings of Power” was. watched anyway by 25 million viewers worldwide within the first 24 hours of its initial release. Bezos’ Amazon rushes to censor reviews after critical panning of $465 million ‘Lord of the Rings’

Laura Coffey

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