CEO Explains Why He Posted Viral Crying Pic on LinkedIn

A CEO who faced criticism after sharing a crying selfie of himself on the LinkedIn social network after discussing layoffs at his company has spoken out about the controversial post.

In a new post, Braden Wallake, CEO of HyperSocial, a company that specializes in optimizing LinkedIn posts, explained the context behind a social media post.

Wallace made headlines last week when he shared a post following a wave of layoffs at his company.

The picture has been dubbed “cringe” and some have criticized its actions as “all visuals and theatrics”.

HyperSocial CEO Braden Wallake
The HyperSocial CEO received backlash after posting a crying selfie on LinkedIn about layoffs at his company. Many said Braden Wallake’s post drew more attention to himself than his staff. In this combo image, Wallake’s (R) LinkedIn post and a stock image of a fired office worker packing up his personal belongings.
iStock/Getty Images/LinkedIn

In another post on the employment-focused social media site, Wallake updated his followers on Thursday. He wrote: “Time to answer the question everyone has asked. Why did I make that original post with the picture of me crying?”

He continued: “Did I want pity? am i a narcissist Am I a super genius who knew it was going to go viral? No.”

Instead, he shared a screenshot of a message he received in his inbox and said: “It’s this. Which the media and all the people who think they know everything about me don’t see.”

In an attached screenshot, an anonymous person had messaged Wallake and wrote: “Thanks for your raw honesty. I just wanted to send you a personal message behind the post you wrote about a week ago about the difficult decisions you’ve had to make as CEO and how it has affected you.

“I’m not a CEO, I’m a department head and tomorrow my team will know they’re being fired. This was a decision I made in May and we had no choice but to act. My role is also subject to sacking, a suggestion I made as it is untenable for me to stay.

The message continued, “I have a heart too and tomorrow I will be brave, but it will be tough as those affected again will find out.”

He thanked the CEO for his response to the layoffs, told him he was not alone and sympathized with the situation of having to tell someone his job was ending.

According to the US Bureau of Labor Statistics, 1,327,000 workers were laid off in June, down from the previous month but similar to the numbers at the same time in 2021.

Layoffs come as 35 percent of the American public say the economy is the nation’s biggest problem, with many also citing inflation, fuel prices and unemployment or taxes.

But after receiving the message in his inbox, Wallake was quick to share the reasons for his post earlier this month.

“You see, as I sat at my desk crying, I thought about life and layoffs and how difficult life has been for a lot of people, especially in the last few years. I knew my connections here on LinkedIn. Mostly founders, business owners, CEOs and managers. Lonely roles. They choose these roles, but that doesn’t make them any less lonely,” he wrote.

He went on to explain that he’s not good with words, so he grabbed his phone, snapped the selfie, and did the post. He explained it was: “For others like this. Executives struggling with layoffs, large or small layoffs. Going through something similar and heartbroken about it.”

“And honestly, I would do it again,” he explained, “I would take on all the hate, the nasty comments, the threats, the satirical photos and videos, the media (most of them) and my intentions completely.” twist. “

Despite the candid update post, Wallake didn’t escape further criticism online, as LinkedIn users took to the comments to react.

“Why would you share that? Just confirms everyone’s opinion of you. It would be different if the person who sent you this posted this, but that’s sad,” said one commenter.

Another response read, “I think it’s time to move on man.”

“Ah, now I get it,” wrote another reply, “CEOs are the real victims of layoffs. Thanks for the clarification.”

https://www.newsweek.com/ceo-explains-why-posted-viral-crying-pic-linkedin-1735086 CEO Explains Why He Posted Viral Crying Pic on LinkedIn

Rick Schindler

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