Critics warn the target is in “real, grave danger” after waving the woke politics in the face of customers

Clay Travis called out Target Wednesday for its “Pride” products, saying the company faces a “real, serious risk” of suffering damage to its bottom line in the same way Bud Light did.

The Outkick founder joined Fox & Friends in response to reports that Target called an emergency meeting over its LGBTQ products, specifically clothing for transgender women.

“Most people go to Target because it’s convenient and doesn’t have a political agenda. But so many brands have gone left and decided they need to wave their politics in front of everyone out there. … I’d be nervous about being Target’s CEO,” he told Ainsley Earhardt.

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Massive June Pride Month exhibitions are held at many Target locations across the country each year. (Brian Flood/Fox News)

Target confirmed that “adjustments” to the Pride merch plans were underway after Fox News Digital found out about it reset ads at some of its locations.

“For more than a decade, Target has offered a range of products to celebrate Pride Month. Since the launch of this year’s collection, we’ve seen threats impacting the safety and well-being of our team members at work. Given these volatile circumstances, we are making adjustments to our plans, including removing elements that have been the focus of the most confrontational behavior. Our focus now is to continue our ongoing commitment to the LGBTQIA+ community and to standing with them as they celebrate Pride Month and throughout the year,” a Target spokesperson told Fox News Digital.

Earlier Tuesday, Fox News Digital first reported that some Target stores in the South were forced by the company to remove LGBTQ Pride merchandise from the front of their locations to avoid “outrage” from customers after “outrage” from customers.Bud Light situation.”

Travis said the bud-light boycott and resulting decline in sales sent an “important message” to the nation.

“No company has ever had to respond to a loss like Bud Light World, who meets with big brands and says, ‘Let’s not be like Bud Light.’

Travis suggested that mothers and wives responded to Target in a similar way as fathers and men did to Bud Light.

“Just go shopping elsewhere and say it’s clear Target is disrespecting us.”


Target Pride items include Gender Fluid mugs and Grown At Your Own Pace saucer planters. (Brian Flood/Fox News)

Travis said these boycotts need to get companies like Target to “go back to the middle” because they have to sell to everyone.

“I think it’s hugely significant because it’s how we bring the country back to normal, as opposed to every company and every company being skewed to the far left.”

Target Pride products include women’s style swimsuits that can be used to “cover” male genitalia, products labeled “Considered Fit for Various Body Types and Gender Expressions”, a “Gender Fluid” cup and various adult clothing items with slogans such as “Super Queer”, party supplies, home decor, several books and a “Grow At Your Own Pace” coaster planter.

On Hannity Tuesday, Outkick host Charly Arnolt said the majority of Target customers are parents who have no interest in companies promoting transgender ideology to their children.

“Their awakened agenda is to force-feed their children. First.”, it was in their schools, then it was on their children’s sports teams. Now it’s like you can’t even shop peacefully at Target as a family,” Arnolt said.

OutKick host Tomi Lahren agreed, saying the Pride items have been moved to the back of her local Nashville Target.

“We set a precedent with Bud Light. Consumers are conservative, especially in countries like the South. And we buy things and we have the power not to buy things,” she said.


Fox News’ Brian Flood contributed to this report.

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