Dodge Challenger, Charger goes out with a sneaker-inspired bang

Dodge sends out Challenger and Charger with a high-performance party. Production of the two muscle cars at the Stellantis plant in Brampton, Ontario is scheduled to end next year. To celebrate the end of the era, Dodge is building a line of Final Editions that will be sold in new ways, like Sneaker Drops.

“The first thing we wanted to do was make sure we really celebrate these cars when we get to the end of the run. If we stop production of the Charger and Challenger in Brampton, it will be a 20-year run of that muscle. Over $20 million in muscle car sales; we delivered a billion horsepower. So we had to get this right,” said Tim Kuniskis, Dodge CEO news week.

As part of the final run, Dodge is selling a handful of custom Challenger convertibles, but they won’t come straight from the factory. Buyers order them from the dealers, then the cars drive straight from Brampton to Drop Top Customs in Florida, where they are converted.

“We liked her work and we liked her a lot. So we will make it really easy for buyers. We’ve teamed up with them, they’re going to completely rebuild the car and send it to the selling dealership to deliver to the customer,” said Kuniskis. “It’s going to be completely seamless, just like you order it from a dealership, it will be yours Show up at home or go to the dealer for delivery to you.”

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For 2023, customers will launch seven special heritage-inspired Charger and Challenger models alongside the convertible. Six will be revealed ahead of this year’s SEMA show in November, where the seventh special will make its debut.

Dodge is also upgrading its traditional Charger and Challenger lineup. Three classic colors make a return including B5 Blue, Plum Crazy Purple and Sublime Green. Destroyer Gray also returns for a total of 14 exterior color options for 2023. The R/T models will sport the new “345” fender badging, a measure of the Hemi V8 engine under the hood.

All 2023 Dodge Charger and Challenger models come with a special “Last Call” plaque under the hood that includes the vehicle name and a vehicle outline, as well as “Designed in Auburn Hills” and “Assembled in Brampton.”

Dodge also extends the SRT Jailbreak models that come with special color and option restrictions. For 2023 it will be offered for the first time for the 717 hp Charger and Challenger Hellcat.

An allocation of these new special models will be sent to specific dealers on a specific date, which will be communicated to fans via DodgeGarage.com.

“In terms of the supply chain, we cannot fix anything. But we can be transparent,” said Kuniskis. “So we will start with an allocation in October. We will tell every dealer and every customer every car that we will build. This dealer will get 50 cars, 25 Chargers and 25 Challengers. “

“You’re going to get so many R/Ts, so many scat packs, and so many Hellcats. And every week we will update something on the site. This way every customer knows where to get one car and where to go to get an order. You must be there quickly. This guy has 50, he’s going to have 10 and then zero,” Kuniskis said.

Ordering and pricing information for the 2023 Dodge Charger and Challenger will be announced closer to the first sale date.