Elvis PVOD debuts at #1 and Nope Streaming delayed
All studios with streaming services face the same tough decisions with every new title: Which platform gets it first?
Tuesday marks the 45th anniversary of Elvis’ death, but the King of rock ‘n’ roll still reigns supreme. “Elvis” (Warner Bros. Discovery/$19.99) released last week and is #1 on Vudu (ranked by revenue), iTunes and Google Play (ranked by transactions). It also represents a new PVOD strategy for WBD that says a lot about the studio’s priorities.
With $134 million domestically and still at No. 9 this weekend, “Elvis” is the first WBD film this year not to be available on HBO 45 days after release. It’s a radical shift for the studio, which has been releasing all of its movies daily in theaters and on HBO Max for the last year.
With every release, studios must balance values with streamers: PVOD at $19.99, allowing for the immediate benefit of maintaining a rental price of $14 or more? Or the more uncertain potential of adding a subscriber, adding value to the streaming service — especially if it’s about to land there as well? (“Elvis” is likely to debut on HBO Max next month.)
A PVOD first release gives the backend eligible creative team a chance to capitalize on it, which in turn allows a studio to minimize clashes like Disney vs. Scarlett Johansson last year over Black Widow. Experience shows that PVOD, where the cost to a home viewer is comparable to two movie tickets, has minimal impact on subsequent box office receipts.
Last week, Universal was contractually allowed (per its AMC agreement) to provide Jordan Peele’s “Nope” PVOD; Sources indicate it is not expected this week either. Variations like this are rare – M. Night Shyamalan’s deal with Universal for “Old” last year was the latest of very few. The studio also made recently released PVOD titles like “The Black Phone” available to its Peacock streaming site faster — closer to 45 days after theatrical release, less than a month after PVOD.
Little else has changed this week, with The Minions: The Rise of Gru and Jurassic World: Dominion (both $19.99 at Universal) in either second or third place across all locations, and The Black Phone (now $5.99) in the other place everywhere, everywhere, everywhere. This week’s notable addition is My Hero Academia: World Heroes’ Mission (Funimation/$9.99), ranked #5 on Vudu.
“day shift”
Parish Lewis/Netflix
Netflix has a new big-name original leading its movie screening. Starring Jamie Foxx as a vampire hunter pool cleaner, Day Shift was #1 from day one. It turned a week-long run of Uncharted, licensed by Sony, on its head.
Another original and former No. 1, Purple Hearts, the military wedding drama, is still No. 3 in its third week. That’s a better performance than its pricey The Gray Man, which fell faster; it stays at #8.
iTunes and Google Play rank movies by number of transactions daily. These are the listings for August 15th. The distributors listed are current rights holders. The prices for all titles apply to rental.
iTunes
1.Elvis (WBD) – $19.99
2. Minions: The Rise of Gru (Universal) – $19.99
3. Law world: domination (Universal) – $19.99
4. Everything everywhere at once (A24) – $4.99
5. Gone in the night (Vertical) – $6.99
6. The Black Telephone (Universal) – $19.99
7. The unbearable weight of massive talent (Lionsgate) – $4.99
8. The Northman (Focus) – $5.99
9.TedK (Neon) – $0.99
10. Downton Abbey: The New Era (Focus) – $5.99
google play
1.Elvis (WBD) – $19.99
2. Law world: domination (Universal) – $19.99
3. Minions: The Rise of Gru (Universal) – $19.99
4. Everything everywhere at once (A24) – $4.99
5. The Black Telephone (Universal) – $19.99
6. The unbearable weight of massive talent (Lionsgate) – $4.99
7. Spider-Man: No Way Home (Sony) – $5.99
8. Sonic the Hedgehog 2 (Parent) – $4.99
9. The Lost City (Parent) – $4.99
10. Morbus (Sony) – $5.99
vudu
Vudu ranks by revenue, not transactions, which increases premium VOD titles. This list covers August 8-14
1.Elvis (WBD) – $19.99
2. Minions: The Rise of Gru (Universal) – $19.99
3. Law world: domination (Universal) – $19.99
4. The Black Telephone (Universal) – $19.99
5. My Hero Academia: Mission of World Heroes (Crunchyroll) – $9.99
6th light year (Disney) – $19.99
7. Fats (Parent) – $2.99
8. Gone in the night (Gravitas Ventures) – $6.99
9. Doctor Strange in the Multiverse of Madness (Disney) – $5.99
10. The villains (Universal) – $5.99
Netflix movies
Most Viewed Current Ranking on Netflix Daily Chart for Monday 15th August. Originals include both Netflix-produced and purchased titles originally presented in the United States. Netflix publishes its own weekly top 10 based on time of visit on Tuesdays.
1st day shift (2022 Netflix Original)
2. Unknown (Theatrical release 2022)
3. Purple Hearts (2022 Netflix Original)
4. The informer (Theatrical release 2019)
5th flight (Theatrical release 2012)
6. singing 2 (Theatrical release 2021)
7. The nice boys (Theatrical release 2016)
8. The gray man (2022 Netflix Original)
9th wedding season (2002 Netflix Original)
10. Codename: Emperor (2022 Spanish Netflix Original)
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https://www.indiewire.com/2022/08/elvis-pvod-nope-streaming-delayed-1234752039/ Elvis PVOD debuts at #1 and Nope Streaming delayed
