Elvis, Top Gun: Maverick on Weekend 5 gross $30.5 million

“Elvis” is ahead of expectations in a crowded field, but overall revenues are falling again as audiences for mainstream films falter.

There is a lot of good news for cinemas this weekend, although like last weekend’s even better results, it comes with caveats.

The standout result is that Baz Luhrmann’s “Elvis” (Warner Bros.) grossed over $30 million, at the high end of recent projections. While not as big as Bohemian Rhapsody ($51 million), this is a very encouraging opening given the new film’s appeal to older audiences and its launch on a much more competitive weekend.

It’s both for his studio (in transition under new management) and more for the industry. As a non-franchise film, it’s a more than respectable start for a high-quality, but not automatically successful project.

It’s the second-biggest first weekend for any non-franchise release in 2022. Only Uncharted, with significantly greater audience appeal and featuring the Spider-Man: No Way Home star as the draw (Elvis has the barely-known , but less proven Austin Butler), started stronger ($44 million) , and then on a weekend where it was almost half the gross.

“Elvis,” on the other hand, went up against the barely retreating “Top Gun: Maverick” (Paramount), who returned to the top (at least until the tie is broken with actual Sunday numbers), also with an estimate of $30.5 million just 32 percent, now at $522 million domestically, and there’s a lot more to come. The Tom Cruise smash held up far better at #3 than the two films that were at the top at the time.

“The Black Phone” is also on the positive side of the ledger. The Blumhouse horror entry, which cost under $20 million to produce, unexpectedly grossed over $23 million and placed fourth. And as another original title and also confronted with many alternatives, this is a terrific result.

Four films grossed over $20 million over the weekend. The last time this happened was Thanksgiving 2018.

It could have been five if “Lightyear,” Disney’s latest Pixar release, had experienced an unprecedented 65 percent drop over its second weekend to finish at $17.7 million and #5. After its disappointing start, it was clear that it was unlikely to recover, but this drop is steep and could cause real damage to the brand going forward.

A more normal third weekend at 55 percent, but still a little less than expected (the crowded field is a big factor), “Jurassic World: Dominion” (Universal) was in third place with $26.4 million. It’s already at $303 million. That’s over 90 percent of what the previous episode managed to do after 17 days. That’s a strong indication of its appeal and ability to remain gross for top-tier franchise titles.

“The Black Telephone”

Universal images

But here’s an important conclusion to the mostly positive news. Total earnings for the weekend will be around $135 million. After two weekends of improving results at the same time in 2019, this time the result is just 65 per cent from the more normal pre-Covid date.

Last weekend, our running four-week comparison to 2019 rose by just over 100 percent for the first time, a tremendous development. With the reduced earnings week, it’s back to 91 percent. If anything close to that can be sustained, the recovery would be better than expected. But that is not guaranteed.

The ailing specialist market was initially given renewed impetus by an A24 release. “Marcel the Shell with Shoes On,” an animated feature-length adaptation of a 2014 four-minute short film about a talking mollusk, fetched a whopping $169,000 at six locations in New York/Los Angeles. The number was boosted by pre-Friday shows which increased the infrequent PG (more family oriented) release for the distributor. After “Everything, everything at once” and its resounding success, this is another sign that A24 is doing better than most in a turbulent time, at least initially.

The Top 10

1.Elvis (Warner Bros.) NEW – Cinemascore: A-; Metacritical: 63; European daylight saving time. Budget: $85 million

$30,500,000 in 3,906 theaters; PTA: $7,725; Cumulative: $30,500,000

2. Top Gun: Maverick (Parent) Week 5; Last weekend #3

$30,500,000 (-32%) in 3,948 (-87) theaters; PTA: $7,725; Cumulative: $521,723,000

3. Jurassic World Dominion (Universal) Week 3; Last weekend #2

$26,440,000 (-55%) in 4,233 (-464) theaters; PTA: $6,246; Cumulative: $302,776,000

4. The Black Telephone (Universal) NEW – Cinemascore: B+; Metacritical: 65; European daylight saving time. Budget: $17 million

$23,370,000 in 3,150 theaters; PTA: $7,419; Cumulative: $23,370,000

5th light year (Disney) week 2; Last week #2

$17,669,000 (-65%) in 4,255 theaters (no change); PTA: $4,153; Cumulative: $88,770,000

6. Doctor Strange in the Multiverse of Madness (Disney) week 8; Last Weekend #4; also on Disney+ and PVOD

$1,725,000 (-61%) in 1,855 (-610) theaters; Price per person: $930; Cumulative: $409,192,000

7. Krug Jugg Jeeyo (Cinemagoers) NEW

$604,000 in 318 theaters; PTA: $1,899; Cumulative: $604,000

8. Everything everywhere at once (A24) week 14; Last Weekend #7; also on PVOD

$533,346 (-43%) in 524 (-155) theaters; PTA: $1,018; Cumulative: $66,088,000

9. The Bob’s Burgers Movie (Disney) Week 5; Last weekend #8

$513,000 (-56%) in 590 (-760) theaters; Price per person: $869; Cumulative: $31,043,000

10. The villains (Universal) Week 10; Last Weekend #6; also on PVOD

$440,000 (-56%) in 1,033 (-461) theaters; Price per person: $426; Cumulative: $95,488,000

Marcel the shell

“Marcel the Shell with Shoes”

YouTube/A24

Additional Specialized/Restricted/Independent Publications

Marcel the Shell with shoes on (A24) – Metacritical: 81; Festivals include: Telluride 2021, South by Southwest 2022

$169,606 in 6 theaters; PTA: $28,268

river gourmet (IFC) – Metacritical: 81; Festivals include: Berlin, Seattle 2022; also on VOD

$5,000 in 19 theaters; PTA: $263

CatVideoFest (Oscilloscope)

$15,466 in 6 theaters; PTA: $2,578

beba (Neon) – Metacritic: 74; Festivals include: Toronto 2021, Berlin, Tribeca 2022

$5,428 in 3 theaters; PTA: $1,809

The discreet charm of the bourgeoisie (Riato) REISSUE

$6,500 in 1 theater; PTA: $6,500

Official competition (IFC) Week 2

$50,250 in 26 (+22) theaters; PTA: $1,933; Cumulative: $92,690

Lost Illusions (music box) week 3

$8,218 in 12 (+3) theaters; Cumulative: $685

crazy god (IFC) Week 3; also streaming on Shudder

$19,000 in 26 (unchanged) theaters; Cumulative: $103,838

observer (IFC) Week 4; also on VOD

$20,000 in 53 (-83) theaters; Cumulative: $1,931,000

The Phantom of Openness (Sony Pictures Classics) Week 4

$179,547 in 501 (+404) theaters; Cumulative: $401,536

to Nolan (Utopia) Week 11

$40,000 in 69 theaters (+69); Cumulative: $366,009

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https://www.indiewire.com/2022/06/elvis-top-gun-maverick-box-office-1234736660/ Elvis, Top Gun: Maverick on Weekend 5 gross $30.5 million

Lindsay Lowe

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