Equinox Gym ends Resolutioner’s hopes

While many people like to start the new year with resolutions to get better at business and make more money, the high-end “luxury” chain gym is equinox went in a different direction for 2023 and announced they would not be allowing new members to join on January 1stSt as part of their “We Don’t Speak January” sales stunt.

The ban on new memberships comes in response to what is typically a gym giant’s busiest day, when people promising themselves they would get in better physical shape flocked to fitness clubs. The catch, as GymDesk points out, is that within six months those clubs then lose about 50% of those new members given the reality of how tedious it is to train on the regular sets.

On Twitter, pop culture enthusiasts “Pop Crave” quoted Equinox as saying:

“We’re for people who are always pushing themselves to the limit, we can’t in good conscience support the New Year, New Me movement that happens every January.”

The Equinox ban is clearly a joke, and as such it has evidently provoked the kind of impartial, rational response on Twitter that the social media service has become famous for. This longtime Equinox member was personally offended:

While this person was poking fun at Equinox’s viral marketing stunt while also reading and responding to their viral marketing stunt:

And Summer went cold to the Equinox purchasable marketing ploy:

Meanwhile, Planet Fitness continues to give out free pizza and bagels to its members.

https://wegotthiscovered.com/social-media/equinox-gym-shuts-down-resolutioners-hopes/ Equinox Gym ends Resolutioner’s hopes

Lindsay Lowe

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