Ford enters the Chinese market with EV subsidiary • The Register

US auto giant Ford Motor Company has announced the establishment of a subsidiary that will focus on developing smart electric vehicles and driver assistance technologies for the Chinese market.

Ford said in a expression on his WeChat account that the Ford Electric Mach Technologies company will have “strong R&D capability” and will develop battery technology, battery packaging and integration, and motor and control research. Ford said it will also work on developing smart cockpit technology, wireless connectivity and over-the-air update technology for vehicles.

The Chinese subsidiary will also operate an Advanced Driving Assistance Center, where Ford will work with Chinese companies to develop self-driving technologies and help advance those of the iconic automaker BlueCruise Hands-free driving technology.

We’ve asked Ford for more details on how its Chinese EV operations will impact its American vehicles or electrification efforts; we will notify you if it decides to share information.

Ford is eliminating dealerships for its operations in China, opting instead for a direct-to-consumer sales model. According to its WeChat statement, Ford plans to create 106 outlets in 43 cities in China, with the first store opening in Shanghai by the end of 2022.

All part of Ford’s “China 2.0” plan

In its statement, Ford Electric Mach Technology said its establishment accelerates the implementation of Ford’s China 2.0 plan, which the company aspires to first mentioned in 2019 as a plan to change Ford’s approach to business in China.

According to Ford CEO and President at the time, Jim Hackett, the company sees China as a key element of its future plans. “Ford has a strong commitment to China, and with our new Chinese leadership team and vision, we’re investing in the future,” Hackett said in 2019.

Intel’s auto technology is also penetrating further into China

Intel’s Mobileye business announced Monday that it is also expanding its presence in China.

Mobileye specializes in computer vision, and this technology has already found its way into a car made by Chinese electric vehicle manufacturer Geely.

The companies now plan to collaborate on three additional brands. Some of the vehicles are exported worldwide.

Geely will also work on “new lidar-based features with Mobileye.”

Ford’s first all-electric vehicle exclusive to the Chinese market was the Mustang Mach-E SUV, which was released in late 2021 and was reported by Chinese automotive news site Dongchedi sold and poor performance since launch.

Ford doesn’t deny its poor performance in the East Asian nation, saying its second-quarter sales were in China 22 percent less than in the previous year. Ford blamed national pandemic lockdowns and other restrictions for the shortfall, but said sales picked up again towards the end of the second quarter.

Overall, Ford said it sold 120,000 vehicles across China in the second quarter of 2022, including 50,000 in June alone. While overall sales were down, Ford said the Mach-E got a boost, up 16 percent “after first delivering to customers in December.” ®

https://www.theregister.com/2022/09/28/ford_china_electric_car/ Ford enters the Chinese market with EV subsidiary • The Register

Laura Coffey

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