The day-and-date release of “Halloween Ends” this weekend has brought a controversial subject back from the dead.
Universal gave the film a day-and-date release and chose to stream Haddonfield’s latest nightmare on Peacock the same day it hit theaters. It’s a strategy that has been controversial since its inception. At the height of the COVID-19 pandemic in 2020, Warner Bros. famously announced that all of its new movies would stream on HBO Max the same day they hit theaters: a move worthy of Hollywood’s finest filmmakers caused a widespread outcry. While that decision was eventually reversed at Warner Bros., the day-and-date trend in the studios continues to irk filmmakers who are passionate about the theatrical experience.
“Ooooooh I can sense another tirade coming: Today it’s the Day & Date release strategy for ‘Halloween Ends,'” Landon wrote, before offering some simple advice to the studios. “Stop it. Please. It’s not working.”
He continued, “Studios: stop toying with filmmakers and their films to try and shore up your fledgling streaming services. That happened to me on Freaky and destroyed us. We worked SO HARD to make a fun movie. blood, sweat and tears. Months away from our families. And for what? They like to use the term, “two bites on the apple,” but that’s just another way of saying, “we’re going to use your movie as a guinea pig” for our streaming service. We’re sorry. I asked the studio not to do this. Either circle the wagons and protect them for theater or just go streaming. Don’t split hairs. At least the ‘Halloween’ people got well. We got hosed down. So yeah… bitter topic. PTSD. Dear Studios: Stop trying to suck two cocks at the same time. Honor the sanctity of the theatrical experience.”
https://www.indiewire.com/2022/10/freaky-director-christopher-landon-slams-day-and-date-movie-releases-1234772886/ ‘Freaky’ Director Christopher Landon Slams Day-and-Date Movie Releases