Google WorkSpace individual receives the publication of Europe • The register

It’s taken a little over a year, but Google has finally made the Google Workspace standalone product available to European customers.

Introduced in June 2021The service was originally only available for customers in the USA, Canada, Mexico, Brazil and Japan. Australia added, but Europe? A solid nope from the Mountain View.

This has now changed. For €8.99 a month (£7.99 in the UK), users with a Google account can get access to a host of additional features. Group meetings can now be switched on for 24 hours and includes extras such as call recording, noise suppression, surveys and dialing and “immersive background” and improved lighting.

Scheduling includes a booking page that shows a user’s availability and is configured and managed in Google Calendar. Customizable layouts and multi-sends are supported in Gmail, and there seems to be a team of Google experts available to help with Workspace issues.

It could be a convincing tool for a single user (something like Google Workspace Essentials could make more sense for a team), although the insistence on a Google email address may be annoyed. Those looking to use a custom email address with their own domain are being cautiously pointed towards Google Workspace by the advertising giant. Storage is also limited, and more than the most basic capacities will require an additional cost (eg, 100GB on an annual commitment for an annual commitment) (eg, £1.59 in the UK) or a bit less).

Google has bet big on its collaboration tools, although arch-rival Microsoft will also sell cheerful products from prospects, like Microsoft 365 Business Basic for €5.10 (£4.50 in the UK) per user per month, which allows for custom domain names email enabled. Some of the delicacies that the Google WorkSpace individual has are missing.

Online services traditionally fit for Google more naturally and had one year to adapt the service after its introduction (and we also suspect that they take a closer look at the needs of the European supervisory authorities). We can imagine that Google Workspace individual who is already addressed in Google World, but need a few more services without dealing with the work area.

Is it enough to jump from another provider? Probably not. And adding another subscription tier could also increase user confusion in feature comparison tables. ® Google WorkSpace individual receives the publication of Europe • The register

Laura Coffey

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