Grammys audience up 30 percent from last year
Beyoncé became the most awarded artist in Grammys history last night as Trevor Noah completed his hosting threepeat.
Sunday’s 65th Grammy Awards averaged 12.4 million viewers across multiple platforms, including CBS and Paramount+, up 30 percent from last year’s special and the most since 2020. Numbers should adjust slightly higher in a few days, if Nielsen is able to take stock of nighttime out-of-home viewing.
The 2022 Grammys initially drew 8.9 million viewers across multiple platforms, according to Nielsen, which placed the show just short of 2021’s record low. It would put up to 9.6 million total viewers if you include those outside of the home. The Covid-hit Grammy Awards of March 14, 2021 were initially billed for just 8.8 million viewers across multiple platforms; that would adjust to 9.4 million.
The Covid-Grammys fell 53 percent from the January 26, 2020 special, which reached 18.8 million viewers, for lack of a better abbreviation. Trevor Noah hosted all three shows; on the first two, he was the face of Comedy Central’s “The Daily Show” (also owned by Paramount Global). He’s a free agent these days, and the Comedy Central program is trying out a slew of guest presenters.
Last night, Lizzo won Record of the Year for “About Damn Time”, Harry Styles won Album of the Year for “Harry’s House”, Bonnie Raitt won Song of the Year for “Just Like That” and Samara Joy won Best New Artist . Additionally, Adele won Best Pop Solo Performance for “Easy on Me”, Sam Smith and Kim Petras won Best Pop Duo/Group Performance for “Unholy” and Beyoncé won Best Dance Recording for “Break My Soul”.
Beyoncé took home four Gramophone trophies last night when she became the most awarded artist in Grammys history at 32. Brandi Carlile also won four Grammys last night; the music of “Encanto” won three. Willie Nelson won for Best Country Album.
One of the performance highlights of the 65th Grammys was the night’s celebration of hip-hop’s 50th anniversary. The cast included (in alphabetical order) Big Boi, Busta Rhymes with Spliff Star, De La Soul, DJ Drama, DJ Jazzy Jeff, GloRilla, Grandmaster Flash, Grandmaster Mele Mel with Scorpio and Ethiopian King, Ice-T, Lil Baby, Lil Uzi Vert, The Lox, Method Man, Missy Elliott, Nelly, Public Enemy, Queen Latifah, Questlove, Rahiem, Rakim, The Roots, Run-DMC, Salt-N-Pepa and DJ Spinderella, Scarface, Swizz Beatz and Too $ short . Will Smith was reportedly supposed to be part of the concert, but he had a conflicting commitment with the Bad Boys 4 production schedule.
There’s more to come…
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https://www.indiewire.com/2023/02/grammys-2023-viewers-ratings-1234806942/ Grammys audience up 30 percent from last year
