Hailey Bieber is called for cultural appropriation after posting makeup tutorial for ‘brownie frosted lips’
The 25-year-old model, who is married to husband Justin Bieber, 28, was praised for her “glazed donut nails” over the summer, but her latest trend has sparked a backlash online.
In August, Bieber took to TikTok to show her followers how to get the look, and wrote in the caption, “The lip combo vibe I’m feeling for fall,” she shared while launching her Rhode skincare line marked.
The Arizona native first applied a brown lip liner, which she massaged into her lips with her finger. She then added a clear shine over it.
In a follow-up video a day later, she showed off her pouty lips in the mirror. “Ready for all the fall stuff, including brownie frosted lips,” she said at the time.
Although the TikToks were posted last month, it’s only recently that users are pointing out that People of Color have been doing this for years. That being said, Bieber never claimed to have invented it.
“Every Hispanic/Latina has done this,” one person commented, while another added, “Okay, what’s the name of that latina you’ve seen with that lip combo?” Because that’s been a thing since the 90’s lol.”
A third, meanwhile, chimed in with a laughing emoji: “So basically the exact same color combo our Tias used.”
In a video posted Monday that has since been viewed more than 2.7 million times, TikToker Benulus – who has more than 435,000 followers on the platform – said she received negative comments about her glossy lips before Bieber posted about it .
“You’re all fucking hypocrites,” she said, adding, “You guys are on my lips every time I post, but a white woman does, it’s becoming a trend, it’s becoming And yeah, I’m so flattered, that Hailey Bieber always draws inspiration from my community, from the POC [people of color] community, but it just pisses me off that it’s becoming so trendy because she’s done it now.”
In a separate video, which has been viewed over 190,000 times, verified user Iris Beilin sarcastically wrote, “Wow!!! I’ve never seen anything like it!!!”
Meanwhile, ZZHilton said in their clip: “It’s not on the right track for you to try to pass off a brown lip liner as your own idea and call it a ‘brownie’ lip liner when it was obviously created by women of America color, considering how long women of color have had to fight to get brands to stop naming darker shades after food.”
Her post has been viewed more than 226,000 times.
news week reached out to Bieber’s rep for comment.
In conversation with Good morning America, New York Times Style reporter Sandra E. Garcia explained why Bieber’s posts are problematic.
“[Black women and Latinas] are viewed as less than any other woman just because they choose to do their own makeup,” she said. “But then another woman, a white woman, does the same thing and her lip gloss is sold out and she’s the face of the trend now.”
https://www.newsweek.com/hailey-bieber-slammed-brownie-glazed-lips-tiktok-1747010 Hailey Bieber Slammed About ‘Brownie Glazed Lips’: ‘Every Latina Has Done It’