Halloween even finishes at #1 at the box office with Peacock streaming

Here’s why the $50 million opening estimates for the trilogy capper were too generous — and why the exhibitors got a good deal.

$41.25 million “Halloween Ends” (Universal) by Blumhouse Prods. made for the biggest opening weekend since July with “Nope” (another Universal release). With a pre-market budget of $30 million, David Gordon Green’s final film in his “Halloween” trilogy is the 16th Blumhouse title to take first place.

Tracking pegged this as a potential opener topping $50 million, and last year’s “Halloween Kills” over the same weekend were just under that number. However, that entry fell 71 percent in its second weekend and earned a B-Cinema score; This one got a C+ from viewers on Thursday and Friday, indicating immediate bad word of mouth.

“Kills” fell 24 percent on Saturday; “Ends” fell 36 percent. That suggests audience reaction played a big part in the potential shortfall. It also faced competition from another Paramount horror film, Smile.

Like last year, “Ends” Day-and-Date streamed on Peacock. While this could limit cinema admissions, it also results in an upfront cut in the film rentals that cinemas pay. Scary movie lovers craving the community experience are less likely to jump at the chance to see it at home on opening weekend. And of course, the Peacock subscription base isn’t on par with Netflix or Disney.

So win win? Yes, but it doesn’t address the fear of change. Understanding that various hybrids of theatrical and home release strategies can work to everyone’s advantage will only anger those who prefer the older, more binary distribution approach.

Smile, Sosie Bacon

“To smile”

Screenshot/Superior Image

In its third weekend, “Smile” fell just 33 percent. Together, “Smile” and “Ends” grossed more than “Kills” last year. Don’t be surprised if “Smile” actually grosss more in two weekends before Halloween (it could hit $100 million by then). It’s the happiest surprise of the season so far, and it’s not just because of the gross. It also advises studios that while a lower-budget film might boost its streamer, a theater bullseye offers a much greater bounty.

Overall, the weekend’s earnings rose to $80 million. For the third straight weekend, revenue fell short of the same date in 2021, totaling $109 million. That’s 57 percent of the same weekend in 2019, and the four-week run comparison climbs to 57 percent. Black Adam (Warner Bros.) opens next Friday with expected initial earnings of at least $65 million. At mid-month, total gross is just $230 million. Raised $782 million in October 2019; $623 million in 2021.



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Aside from the doomed “Amsterdam” (Disney), which fell 55 percent in its second weekend, and “Bros” (Universal), which fell 57 percent in its third weekend, the top 10 holdovers fell less than 40 percent. The second weekend of Sony’s disappointingly animated “Lyle, Lyle, Crocodile” #3 dropped by a third. #4 “The Woman King” (Sony) lost only 29 percent. Top Gun: Maverick (Paramount), which did finish in the top 10 last weekend, was down just 15 percent.

“Terrifier 2” (Cinedigm/Iconic) even rose by 6 percent to number 9 in 700 cinemas on the second weekend. It was the highest gross among several notable week one and two independent titles. “TÁR” (Focus) and “Triangle of Sadness” (Neon) had successful week two extensions, while “Till” (United Artists) and “Decision to Leave” (MUBI) had successful, more limited openings. More detailed analyzes shortly in our technical report.

The Top 10

1. Halloween ends (Universal) NEW – Cinemascore: C+; Metacritical: 45; European daylight saving time. Budget: $30 million; also on peacock

$41,250,000 in 3,901 theaters; PTA (average per theater): $10,574; Cumulative: $41,250,000

2. Smile (Parent) Week 3; Last weekend #1

$12,400,000 (-33%) in 3,612 (-47) theaters; PTA: $3,433; Cumulative: $71,168,000

3. Lyle, Lyle, Crocodile (Sony) week 2; Last weekend #2

$7,400,000 in (-35%) 4,350 (unchanged) theaters; PTA: $1,701; Cumulative: $22,757,000

4. The Woman King (Sony) Week 5; Last weekend #4

$3,700,000 (-29%) in 2,565 (-777) theaters; PTA: $1,442; Cumulative: $59,746,000

5.Amsterdam (Disney) week 2; Last weekend #3

$2,891,000 (-55%) in 3,005 theaters (no change); Price per person: $962; Cumulative: $11,959,000

6. Don’t worry darling (WBD) week 4; Last weekend #5

$2,185,000 (-38%) in 2,734 (-590) theaters; Price per person: $799; Cumulative: $42,403,000

7. Barbarian (Disney) week 7; Last weekend #7

$1,411,000 (-36%) in 1,805 (-355) theaters; Price per person: $782; Cumulative: $38,962,000

8. Brothers (Universal) Week 3; Last weekend #8

$920,000 (-57%) in 2,201 (-1,155) theaters; Price per person: $418; Cumulative: $10,830,000

9. Fright 2 (Cinedigm/Iconic) Week 2; Last weekend #11

$850,000 (+6) in 700 (-70) theaters; PTA: $1,214; Cumulative: $2,295,000

10. Top Gun: Outsiders (Parent) Week 21; Last Weekend #10; also on VOD

$685,000 (-15%) in 700 -(225) theaters (-186); Price per person: $759; Cumulative: $715,756,000

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https://www.indiewire.com/2022/10/halloween-ends-box-office-peacock-streaming-1234772913/ Halloween even finishes at #1 at the box office with Peacock streaming

Lindsay Lowe

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