IKEA benefits from the “Wednesday” hype with a new advertising campaign

WednesdayDay has been the darling of the internet since arriving on Netflix last month, and the latest brand to capitalize on the hype is none other than Swedish home furnishings retailer IKEA.

The brand was used in an ad posted on Australia’s IKEA Instagram Wednesday to advertise his decorative hand which will cost you just AUD$22 if you are wondering.

The company went one step further and captioned the image with a nod to the huge Netflix show. “We’ve got your back (and an extra hand), every day of the holiday season — not just Wednesday.”

It should come as no surprise that IKEA decided to use this show to promote what would otherwise be a boring item. Wednesday has quickly climbed Netflix’s records and is currently the second-highest-grossing English-language show of all time.

Wednesday landed on Netflix on November 23 and has cemented its place in streaming history in the weeks since. There’s still a good chance that if popularity stays where it is, Wednesday could surpass stranger things to become Netflix’s most-watched show, but there’s still work to be done.

With that in mind, it’s unlikely to make its way to the top of Netflix currently occupied by Netflix Squid Game. At least not in the first season.

If you haven’t seen the Tim Burton show yet, you can stream all eight episodes on Netflix right now. And if you’re looking for a decorative hand, you’ve come to the right place at IKEA.

https://wegotthiscovered.com/tv/ikea-hops-on-the-wednesday-bandwagon-with-new-ad-campaign/ IKEA benefits from the “Wednesday” hype with a new advertising campaign

Lindsay Lowe

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