Is James Gunn Taking Out a Bounty on an Infamous DC Box Office Flop?

Jonah Hex

Is James Gunn just messing with us now? Or is he just being respectful? DC Studios’ new co-CEO tweeted another picture of a DC Comics character, fueling speculation that he might be teasing another potential addition to the upcoming DC Cinematic Universe. But he could just say “Happy Anniversary” to DC’s venerable western hero, Jonah Hex.

DC took a few hits on a Hex project before. Johnathon Schaech has played him on several DC CW TV series and the character has made several appearances in the DC Animated Universe, but his 2010 theatrical debut starring Josh Brolin as Hex was a total flop despite a star-studded cast. Face of a Movie grossed a paltry $11 million at the box office, less than a third of its $47 million budget. It currently sits at a 12 percent Tomatometer rating on review aggregation site Rotten Tomatoes.

Of course, Gunn can only give his respects, as the armed bounty hunter anti-hero made his debut exactly half a century ago in 1972. Hex was invented by writer John Albano and artist Tony DeZuniga as a tribute/pastiche to western heroes such as “the man with no name” portrayed by Clint Eastwood in Sergio Leone’s spaghetti westerns. Author Jimmy Palmiotti, who has written the character for DC Comics for several years, took to his own Twitter to wish him a happy anniversary – and to lament the comic book publisher’s lack of a current hex title.

One person hoping Gunn considers more than an anniversary celebration is Hex actor Johnathon Schaech. Schaech used his own social media to personally pitch Gunn for a spin-off for his DC CW character. And given that the character has enjoyed far more acclaim on the small screen than the big screen, he might have a pretty good argument that Jonah Hex belongs on TV. Is James Gunn Taking Out a Bounty on an Infamous DC Box Office Flop?

Lindsay Lowe

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