Lloyds Bank partners with BlackRock to launch ETF investing quicklist

With the launch of its ETF Quicklist, Lloyds Bank is trying to lure customers into the DIY investment space.
The bank, in collaboration with BlackRock, has compiled a list of 16 iShares ETFs for investors.
This follows Monzo launching its DIY service Monzo Investments, also in partnership with BlackRock, a sign that banks are looking to grow their business in this area.

Lloyds Bank has launched a limited list of ETFs to make it easier for investors to choose from the many thousands of ETFs on offer
Lloyds launched a ready-made investment service in July. The new ETF Quicklist is touted as a “simple and cost-effective investment option.”
There is a semi-annual administration fee of £20. If you do not have a regular investment plan, an additional £11 trading fee will apply.
Therefore, it is only cost effective if you have a larger pot to invest or are trading large amounts.
Lloyds’ pre-built portfolios through its investment service incur a monthly account fee of £3, with annual fund fees ranging from 0.21 to 0.23 per cent depending on which of the three portfolios are held – Cautious Managed Growth Fund 2, Balanced Managed Growth Fund 4 or Progressive Managed Growth Fund 6.
The ETF Quicklist allows customers to choose the ETFs they want through a stock trading account or ISA, accessed through their banking app or online.
The ETF list is divided into four categories: Themes, Global, Bonds and Trending Now, which include ETFs ranging from UK real estate to healthcare.
Manuel Pardavila-Gonzalez, managing director of Lloyds Bank Investments, said: “Investing should be hassle-free, affordable and accessible to all customers and our new ETF Quicklist provides an easy way to start your investing journey.”
“ETFs are a great option for people who want to build and manage their own portfolio. They are easy to understand and offer investors a low-cost, diversified range of investments.”
Banks have tried to lure investors away from DIY investment platforms, but this is not a new phenomenon.
Henry Tapper, managing director of pensions comparison service AgeWage, said: “Lloyds Bank is perhaps the first and largest bank to move into this space with its purchase of Embark Group in 2022, while Monzo is a well-known example of a digital bank.” the search for diversification in the area of private investors.
“Part of the reason for these moves is that banks have understood that the revenue they generate from traditional banking operations is limited and dependent on external factors, such as interest rates.”
“So this step makes perfect economic sense.”
Justin Modray, boss of Candid Financial Advice, agrees that banks are introducing these services to increase sales when loyal customers invest excess savings, especially when it can be done in just a few clicks.
But they are also looking ahead to the next generation of investors. Challenger banks are a customer group with a natural affinity for digital services that needs to be tapped into.
The initial demand for Monzo Investments was so great that the waiting list for the service grew to 200,000 within two days.

The Lloyds Bank ETF list is divided into four categories: Themes, Global, Fixed Income and Current Trends.
Mike Barrett, commercial director at financial services adviser Lang Cat, said: “Services like this are aimed at a different customer to existing investment platforms, which are clearly first-time investors.”
“If you are an experienced investor or are already investing elsewhere, I suspect you will find the options too limited. Notably, Monzo only has three Blackrock funds to choose from.
“But for those just starting out who find choosing funds from a list of thousands on one platform too much, they are a great option.”
There are, of course, many retail platforms where you can buy BlackRock funds, and Modray warns: “Banks have traditionally been a poor option when purchasing mutual funds as selection has often been limited and costs are high.”
He says: “Lloyds’ monthly account fee of £3 equates to 0.36 per cent on £10,000, so could prove extremely expensive for smaller investment pots, but increasingly cheaper for larger ones.”
“Comparative investment platforms are cheaper. “Vanguard, for example, which offers a wide range of low-cost index tracking finds, has a much lower annual account fee of 0.15 percent.”
AJ Bell charges a trading fee of £9.95 for ETFs and an annual account fee of £0.25.
BlackRock says it will review the ETF quicklist at least every calendar quarter.
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