Mark Pedowitz Leaves The CW As President Amid Nexstar Acquisition

Mark Pedowitz’s tenure at The CW comes to an end after over 11 years as Nexstar Media Group officially acquires the Netlet.

Pedowitz was named president of The CW in May 2011, succeeding Dawn Ostroff. In January 2020 he added the titles CEO and Chairman.

Dennis Miller, a television exec-turned-venture-capitalist who has served on the Nexstar board of directors for the past few years, will take over as CW president, effective immediately.

Prolific producer Greg Berlanti – who has helmed one or 20 shows for The CW over the years – told Deadline about the turnaround: “I’m definitely a little bit shocked and definitely sad. But Mark and I have worked together at ABC and for 20 years [at The CW]and I am sure that we will continue to find other ways of working together.”

Pedowitz’s accomplishments at The CW include expanding to Sunday and then Saturday programming; the introduction of daylight saving time originals; and, of course, the release ten years ago of what would soon blossom into the Arrowverse, a multi-series slate of crossover-leaning superhero fare.

(Personals aside, Mark is one of those too very nicest and most honest guys in the business. I can’t remember a time he didn’t bother to say hello at an industry event.)

Local TV giant Nexstar Media Group announced in August that it would acquire a 75 percent stake in the network. The CW’s current co-owners, Warner Bros. Discovery and Paramount Global, will each retain a 12.5 percent minority interest, allowing both companies to continue producing original scripted content for The CW.

It was hinted at the time that Pedowitz would remain in his leadership role. However, Nexstar President and CEO Tom Carter also revealed that the plan to make The CW profitable revolved around content that appealed to an older audience than the outlet had previously sought.

“CW is currently the lowest-rated broadcast network, which we believe largely reflects the fact that its programming caters to an 18-34 demographic, while the median age of CW broadcast viewers is 58,” Carter said in August . “Over time, we will take a different approach to our CW programming strategy.” That approach also includes adding lower-cost, unscripted and “high-quality syndicated programming” to its offering, which Carter describes as “a departure from the previously prevailing focus on expensive, original scripted content.”

https://tvline.com/2022/10/03/the-cw-mark-pedowitz-leaving-president-nexstar-takeover/ Mark Pedowitz Leaves The CW As President Amid Nexstar Acquisition

Lindsay Lowe

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