Mike Lindell’s MyPillow company is offering promo code holders deep discounts, some of more than 60 percent, on a range of products after the Donald Trump ally said American Express cut its line of credit, which “simply crippled” its operations.
Lindell is a strong supporter of Trump’s discredited claim that the 2020 presidential election was rigged in President Biden’s favor, although this has been repeatedly refuted in court and by independent legal experts. In response, Lindell said MyPillow had been hit by a “massive, massive cancellation” and explained: “We lost $100 million to attacks from the box stores, the shopping networks, the shopping channels, they all have the culture on us cancelled.”
In July, MyPillow put over 800 items up for sale on online auction site K-Bid, but some received no bids while some industrial equipment sold for less than $10. On Saturday, Lindell told Steve Bannon’s “War Room” podcast that he faces five IRS audits over his employment practices, even though he strenuously denied any wrongdoing.
On the official MyPillow website there are two prices for each product: the main price and a second one that is lower for those with a promotional code. For example, Men’s MySlippers Moccasins retail for $139.98 per pair, but with a promo code that drops to $49.98, a 64 percent discount.
A 2-inch mattress topper can be purchased for $199.98, but this is reduced by 50 percent to $99.99 if you have a code. Giza pillowcases and “MyPillow Percale Pillowcases” They retail for $39.99 and $29.99 respectively, but with a promo code that drops to $9.98 and $14.99 respectively. Newsweek contacted MyPillow via email and asked whether these promotions were in response to the difficulties described by Lindell.
Speaking to a Minnesota-based newspaper Star Tribune In July, Lindell claimed MyPillow had shifted its focus to direct sales through television and email marketing after being dropped by a number of major retailers. He promotes his products in regular conservative media outlets, including Bannon’s podcast, where listeners are often given a promo code that they can use to get discounts. Lindell also announced that MyPillow is subleasing a portion of its former manufacturing space in Shakopee, Minnesota. He said: “We actually needed a building and a half, but now with these steps we are taking we can reduce it to a single building.”
Lindell claimed American Express cut MyPillow’s line of credit from $1 million to $100,000 during an appearance on Bannon’s podcast in September. He said: “Steve, we really need everyone’s help at the moment. We have some work to do, I’ll let you all know this week…”
“American Express, I didn’t mean to say that, we’ve been with them for 15 years and do all of our online marketing, all of our shipping with them, and out of the blue they cut our credit limit by a million dollars” to $100,000. Dollar, just shuts down MyPillow. No reason, no explanation, I just dropped it last Tuesday.”
Speak with Newsweek An American Express spokesperson said: “We cannot comment on specific customer accounts or applications, but I can tell you that American Express does not make customer decisions based on personal views or political affiliations.”
In April, Fox News settled with Dominion Voting Systems for $787.5 million after its anchors and guests falsely accused the company of participating in a conspiracy to rig the 2020 election against Trump. Dominion Voting Systems has also filed a $1.3 billion defamation lawsuit against Lindell, who denies any wrongdoing. However, he admitted to becoming nervous during an appearance on Alex Jones’ Infowars show when his suppliers and banks called him about the lawsuit.