Musk opts to fight Apple over Twitter ad spend cuts • The Register

Apple is the new target of billionaire Elon Musk’s wrath after the Twitter owner and CEO detailed his frustrations with the company in a series of tweets about it stopping advertising on the platform and more.

Musk was thrust into the limelight years ago for his other commercial exploits, which turned space exploration and the auto industry upside down, but he’s generated even more columns since buying Twitter for $44 billion.

In his final groan, the richest man in the world complained that Apple stopped supporting Twitter.

“Apple has mostly stopped advertising on Twitter. Do you hate free speech in America?” Musk wrote.

The Legion of Musquettes then lined up to agree, and at the time of writing the tweet has garnered more than half a million likes. Some threatened to drop their iPhones, while others took a different tack.

According to Pathmatics, Apple spent around $131,000 on Twitter ads between November 10 and November 16, compared to $220,000 between October 16 and October 22.

musk additionally claimed: “Apple has also threatened to withhold Twitter from its App Store, but doesn’t tell us why.” And he retweeted a parody of Apple’s 1984 video created by Epic Games, the Fourteen days Developers locked in dispute with Apple over direct payments.

About 2 million then voted in a Poll Musk created, and asks whether “Apple should publish any censorship measures it has taken that affect its customers.” Around 85 percent agreed.

Not content to let it go, Musk added, “Did you know Apple has a secret 30 percent tax on anything you buy through its App Store?”

In fact, Apple has been criticized for charging a flat commission for paid apps that bring in more than $1 million a year, although this is hardly a secret. The company made a concession beginning January 1, 2021 to charge developers a 15 percent fee on revenue below $1 million.

Musk is a showman, but using shame to persuade advertisers to return to the platform is an unusual tactic. It seems his declarations that Twitter is a bastion of free speech has caused concern among quite a few of the platform’s customers.

Companies like General Motors, IPG, Volkswagen, Audi, General Mills, Mondelez, and others have suspended advertising with the platform while waiting to see what kind of town hall Twitter will become under Musk.

Since the man himself confirmed that Twitter loses $4 million every day and hinted at possible bankruptcy, he should probably be trying to make friends rather than alienating them. ®

https://www.theregister.com/2022/11/29/elon_musk_apple_twitter/ Musk opts to fight Apple over Twitter ad spend cuts • The Register

Rick Schindler

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