Netflix with Ads: Price, Release Date, Basic with Ads

If you want to pay a little less for Netflix, you’ll soon be able to – but you’ll have to sit through some ads to do so.

The streaming giant will launch an ad-supported option here in the US and in 11 other countries worldwide in November, it announced on Thursday. The new tier, called Basic With Ads, costs $6.99 per month in the US, less than half the price of the current Standard plan ($15.49/month), and will be rolling out here on November 3rd.

“We’re confident that with Netflix starting at $6.99 per month, we now have a price and plan for every fan,” the company said in a statement. “While it’s still very early days, we’re excited about the interest from both consumers and the advertising community – and couldn’t be more excited about what lies ahead.”

The ad-supported tier will have between 4 and 5 minutes of ads per hour, each 15 or 30 seconds long, playing before and during TV shows and movies. Additionally, users will not be able to download TV shows and movies at this tier, and “a limited number” of titles will not be available at launch “due to licensing restrictions.”

Netflix has also partnered with Nielsen, which will start measuring the streamer’s viewership with its Digital Ad Ratings product starting next year. The idea for an ad-supported tier was first floated in April, when co-CEO Reed Hastings revealed the streamer was considering adding such a tier “in the next year or two.”

Will you switch to the cheaper, ad-supported Netflix Subscriber plan? Or will that inspire you to subscribe if you’re not a subscriber? Click on the comments to share your thoughts. Netflix with Ads: Price, Release Date, Basic with Ads

Lindsay Lowe

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