New limited-edition Ford Bronco, Bronco Sport Give nostalgia a nod

The new Ford Bronco and Bronco Sport Heritage and Heritage Limited 2023 editions bring the past into the present. The special editions are part of a growing line of products in the Bronco family, which now includes the Bronco Raptor R and Bronco Everglades.

Contrary to those specs, the Bronco Heritage and Heritage Limited models are offered across the Bronco stable, albeit in limited numbers. Only 1,966 units of each will be made, paying homage to the year the original Bronco debuted.

“Bronco captivated America in the mid-’60s with its rugged style and uncompromising off-road agility, a legacy that is still widely shared today,” said Mark Grueber, Ford Bronco marketing manager.

“With these new Heritage and Heritage Limited Editions, we are paying homage to Bronco’s roots by referencing some of the distinctive design cues of the first generation vehicle, while continuing to build the Bronco brand with additional special editions that our customers desire. “

2023 Ford Bronco Heritage and Heritage Limited

Ford’s first step toward Bronco Heritage models was shown to the public last year with the debut of the Bronco Pope Francis Center Edition. The one-off two-door Bronco was inspired by the Popemobile used during a 1979 tour of the United States. This special edition sports the same 17-inch aluminum wheels painted Oxford White and white and red instrument panel color scheme as the 2023 Ford Bronco Heritage SUV.

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The new two- and four-door Bronco Heritage models differ from the packaging seen before with fresh paint, bumpers, grille, roof and interior trim. Up front, an Oxford White grille with Race Red ‘Ford’ script takes center stage. A side stripe and retro “Bronco” badging carry the Bronco brand’s heritage onto the new SUV.

Square fenders and a two-inch wider track than the traditional Bronco provide a grounded appearance. The front bumper is made of powder-coated steel and features built-in recovery points and integrated fog lights.

Bronco Heritage models get cloth seats that feature what Ford calls a plaid design, but in reality it’s more of an interpretation of plaid, much like how the recently retired United States Air Force Airman Battle Uniform references traditional camouflage.

Exclusive center console emblems and seat cushions on the front and back complete the look.

Stepping up to the Heritage Limited Edition version of the SUV, buyers get 17-inch wheels painted gloss black with “dog bowl” centers and a lip painted Oxford White, conveying a whitewall nostalgia. It gets fender badges with metal “Bronco” script, a unique center console badge, and checkered leather/vinyl seats with white and Race Red accent stitching.

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Bronco Heritage models are built with Bronco Big Bend features and equipment. Under the hood is a standard 2.3-liter EcoBoost engine, which is mated to a seven-speed manual or 10-speed automatic transmission, at the buyer’s option. Up to 300 horsepower (hp) and 325 pound-feet (lb-ft) of torque come thanks to the powertrain.

Ford’s Sasquatch package, which includes the company’s impressive high-performance Off-Road Stability Suspension (HOSS), is standard, as are 35-inch Goodyear mud tires and Dana electronic locking axles front and rear.

Buyers who opt for the more expensive Heritage Limited Edition version of the SUV will get a Bronco Badlands-trimmed model, which includes a more powerful 2.7-liter EcoBoost V6 engine producing 330 hp and 415 lb-ft of torque delivers. This engine is only available in conjunction with a 10-speed automatic transmission.

Five paint colors are available on Bronco Heritage SUVs, including Race Red. The Bronco Heritage Limited Edition is only available in Robin’s Egg Blue at launch. The color is based on Arcadian Blue that was available on the original Bronco in 1966.

A Yellowstone Metallic paint color based on the 1971 Ford color Prairie Yellow is planned for the 2023 model year. The Peak Blue color option will be available in time for the 2024 model year.

2023 Ford Bronco Sport Heritage and Heritage Limited

The Bronco Sport Heritage and Heritage Limited models are based on their big brothers in terms of design. All feature Oxford White accents, including an all-white roof and grille. The Race Red “Bronco” script is in place of the Bronco’s “Ford”. The 17-inch Oxford White aluminum wheels and side stripes on the body evoke nostalgia.

Both versions have Navy Pier “checkered” cloth seats with accent stitching in Race Red and Robin’s Egg Blue. The color of the seats was inspired by an upholstery color available in the ’80s Broncos.

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Ford designers took the Navy Pier color from existing Bronco Sport models for the interior and used it alongside Oxford White as an accent on the car’s door ring and center console storage compartment.

Bronco Sport’s MOLLE strap storage system on the front seatbacks features Navy Pier straps and Race Red zippers.

Heritage Limited Edition models up the game by adding metal, front fender badge with “Bronco” script and larger 29-inch all-terrain off-road tires with more aggressive treads. You also get leather-trimmed seats and have Oxford White door inserts and a unique center console badging.

Each Bronco Sport Heritage Edition is based on a Bronco Sport Big Bend Series model and is powered by a 1.5-liter EcoBoost engine that delivers 181 hp and 190 lb-ft of torque for the job. It also has Ford’s HOSS system and an increased ride height. Five GOAT driving modes are standard: Normal, Eco, Sport, Slippery and Sand.

If you pay more for the Bronco Sport Heritage Limited Edition, that’s matched by a 250-hp 2.0-liter EcoBoost engine that delivers 277 lb-ft of torque. An advanced 4×4 system with a dual-clutch rear-wheel drive with differential lock is standard, and riders get seven GOAT modes with the addition of Mud/Ruts and Rock Crawl.

2023 Ford Bronco Heritage Edition
The 2023 Ford Bronco Heritage Editions will have a production run of 1,966 units.
Ford Motor Company

Bronco Sport Heritage Edition is available in seven color options including Robin’s Egg Blue, but the Heritage Limited Edition version is exclusively available in Robin’s Egg Blue, Yellowstone Metallic and Peak Blue.

How to get yours

The 2023 Ford Bronco Sport Heritage and Heritage Limited Edition models will be the first to roll off the assembly line and are available to order today. Later this year, Ford will open order banks for two- and four-door Bronco versions of the Editions to current Bronco order-holders who are still awaiting delivery of their model. Next year, orders will be opened to all customers, regardless of reservation status.

Ford is promising a launch of the Limited Edition models that will be similar to how the company sells its Shelby cars. The deliberate attempt to prevent large dealers from acquiring a large percentage of SUVs for themselves is indicative of lessons learned from past launches, a member of Bronco’s marketing team said news week.

The 2023 Ford Bronco Heritage starts at $44,305 and the Heritage Limited at $66,895.

Ford’s 2023 Bronco Sport Heritage and Heritage Limited are $34,245 and $44,655, respectively. New limited-edition Ford Bronco, Bronco Sport Give nostalgia a nod

Rick Schindler

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