New Museum of Illusions at The Domain in Austin

The museum aims to open in 2023.

AUSTIN, Texas – On Thursday, the Museum of Illusions announced plans to open a new location at The Domain in Austin in early 2023.

The “world’s leading provider of ‘edutainment’” has signed a lease for a 6,265 square meter space at 11010 Domain Drive #100.

“The Museum of Illusions is redesigning its Austin Museum for guests of all ages to enjoy optical illusions, 3D holograms and stunning exhibits, as well as interactive and immersive illusion rooms,” the museum said in a press release. “With nearly 40 museums in 25 countries and with destinations in major cities like Paris, New York, Dubai, Dallas and more, the Museum of Illusions is known for its unique and creative exhibits that simultaneously entertain visitors and educate them about the complexities of the human mind. Austin’s Museum of Illusions is sure to be a truly unique addition to the wide array of attractions that both residents and tourists can enjoy in the Texas capital.”

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Subhi Gharbieh, the managing partner of Beyond the entertainment group, supports the project. Together, they first introduced the concept in Texas in 2019 with the successful Dallas Museum of Illusions.

“Having seen firsthand how much people enjoy the experience they have while visiting the Dallas Museum of Illusions and how robust the business model is, we made the decision to expand and offer the experience in new markets ‘ Gharbieh said. “The museum takes guests on an unconventional, interactive, and immersive journey that many have never seen before, and we’re excited that the great city of Austin – known for welcoming and welcoming novel concepts – will soon be home.” this experience will be.”

The Museum of Illusions hopes to open a total of 100 locations by the end of 2026. It is currently working on opening new locations in Washington, DC; Scottsdale, Arizona; Charlotte, North Carolina; Atlanta, GA; Houston, Texas and more.

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Laura Coffey

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