NHK is asking Netflix to stop 22 of its anime programs due to its ad support level

NetflixThe latest level of ad support may have made it harder for viewers to access their favorite shows on the streaming platform. Aside from the top shows not being accessible to those in this subscription tier, part of Netflix’s anime catalog was also affected.

The Japanese time reported that Japanese broadcaster NHK has ordered the streaming platform to remove 22 shows from the site. Most of these shows feature huge anime titles such as To your eternity, Vinland sagaand attack on Titancorresponding kotaku. Fortunately, these shows have been confirmed to be available on Crunchyroll and Hulu by January 2023.

Anime news network stated that NHK’s policy prohibits the distribution of its content on websites that contain advertisements or recommendations for products/services due to fears of creating misunderstandings. This means that NHK cannot license Netflix to show anime on the streaming site due to advertising on the platform. NHK isn’t the only international broadcaster to take its broadcasts off the platform. The BBC withdrew some of their produced/co-produced content such as Peaky Binder for those with the ad-supported subscription. However, unlike the Japanese broadcaster, these shows will still be available for those with a higher subscription tier.

Netflix’s ad-supported layer made it difficult for users to watch the platform’s popular shows such as Cobra Kai, house of cards, The crownand The good place due to admission restrictions.

It is currently unknown if other titles outside of NHK would do the same. Removing anime would make it harder for anime fans to access their favorite shows, especially for those where the shows are not licensed to air on Crunchyroll and other platforms in their country. NHK is asking Netflix to stop 22 of its anime programs due to its ad support level

Lindsay Lowe

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