Now AMC Theaters has its own Visa credit card

Earn even more AMC Stubs Rewards points and win your chance to attend a movie premiere with CEO Adam Aron.

Some people have pictures of Mickey Mouse or Darth Vader on their credit cards. Others show their allegiance to a sports team or hope that enough trips to the grocery store will someday earn enough miles to fly somewhere warm. And then there’s true brand loyalty, which only happens when you apply for an AMC Theaters credit card.

Not content with offering Zoom calls on the largest possible screen or accepting Dogecoin at the concession stand, the latest innovation from AMC Theaters is a Visa-branded credit card. A press release, issued in early 2023, touts the official AMC Entertainment Visa Card as “the only credit card of its kind in the US theatrical exhibitions industry.” Take that, Cinemark.

So why waste credit card spend on other perks when you can now earn AMC Stubs Rewards points with every purchase? The first $50 that cardholders spend earns them $50 in AMC Stubs Bonus Bucks (to be used within 90 days); Gas, groceries and food will accelerate this income. Points can be used towards discounts, dine-in menu options and movie tickets. (No word if you can get a card with Nicole Kidman’s beaming face.)

AMC expects high demand. It’s starting a waitlist for a chance to win a night as the guest of AMC CEO Adam Aron at a red carpet premiere. (We suspect AMC’s rivals at Cineworld won’t be able to offer a screening with its CEO.)

In a detailed statement, Aron said, “The AMC Entertainment Visa Card is another example of AMC’s ongoing commitment to provide real value to moviegoers and to strengthen the relationship with our loyal moviegoers. Until now, the theatrical exhibition industry is one of the few untapped major retail sectors that hasn’t offered consumers the opportunity to boost their purchasing power, expedite rewards, and demonstrate their loyalty through the use of a co-branded credit card. With an integrated customer base of tens of millions of existing AMC Stubs members, we know there are avid moviegoers who will greatly benefit from using their AMC Entertainment Visa Card at the cinema and for their everyday purchases. There is another extremely important customer group that we hold dear and for whom the AMC Entertainment Visa Card will have an irresistible attraction: AMC’s millions of enthusiastic and passionate shareholders. This new AMC Entertainment Visa Card was certainly designed for them.”

The AMC Entertainment Visa card is the latest in a series of revenue stream diversifications for the world’s leading issuer. In March, AMC acquired 22 percent of the 71,000-acre Hycroft mine in Nevada for $27.9 million. It also issued a new APE security, AMC Preferred Equity Units, designed to strengthen its balance sheet. AMC common stock closed Tuesday down 3.87 percent at $5.72.

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Lindsay Lowe

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