Just weeks after unveiling its 40-series cards, based on the all-new Ada Lovelace architecture, Nvidia said Friday it would be pulling the plug on the RTX 4080 12GB before the card even hit shelves.
“The RTX 4080 12GB is a fantastic graphics card, but it doesn’t have the right name. Having two GPUs labeled 4080 is confusing. So we hit the ‘unlaunch’ button,” says a short press release.
Nvidia still plans to move forward with the more powerful 16GB version of the card, which is said to go on sale on November 16th.
Announced at Nvidia’s GTC event this fall, the RTX 4080 should come in two flavors: a 12GB model that’s said to retail for $899, and a 16GB model for $1,199. That’s not all that unusual for Nvidia, which sold 10GB and 12GB versions of the 3080 alongside the higher-end 3080 TI.
However, closer inspection revealed that the RTX 4080 cards were separated by more than a few hundred dollars and 4GB of additional vRAM. It turns out the 12GB 4080 used a different GPU die – the AD104 – with 7,680 CUDA cores. At 9,728, that’s almost 2,000 fewer CUDA cores than the 16 GB model. In addition, the memory bus of the 12GB 4080 was also 25 percent smaller.
Looking back at previous Nvidia releases, the US giant has typically reserved its 104 dies for its 70 cards, like the RTX 2070 and 3070. This suggests we may eventually see the 12GB card in the form of a RTX 4070 return see future. One could argue that the 12GB 4080 should have been a 4070 in the first place.
It’s unclear how this might affect Nvidia’s board partners so close to the new series’ November launch date. Regardless, the decision means Nvidia will head into the holiday shopping season with its most affordable $1,199 40-series card.
However, this can be intentional. By keeping the price of the 40 series high and holding back the introduction of cheaper cards, Nvidia may be trying not to prematurely dilute the value of its leftover 30 series.
It could be a combination of poor branding and inventory issues, said Moor Insights and Strategy analyst Anshel Sag The registry. “Inventory isn’t moving fast enough, especially the 3090s.”
RTX 30 series prices have been falling steadily over the past few weeks after the crypto market crashed and Ethereum transitioned to Proof of Stake. RTX 3090s are available for less than $1,000 at many online retailers, and 3080s are available for at least MSRP.
At the same time, demand for PCs continues to fall. Just this week, Gartner reported that PC shipments are down nearly 20 percent compared to this time last year, the sharpest drop since the mid-1990s. ®
https://www.theregister.com/2022/10/14/nvidia_admits_mistake_unlaunches_12gb/ Nvidia admits mistakes and launches 12GB RTX 4080 • The Register