Revealed: The most popular Halloween costumes of 2023 according to Google searches
If you’re looking for a last minute Halloween costume idea, Google may be just the thing for you.
That’s because the tech giant’s Frightgeist search trends data revealed the costume outfits Americans searched for the most this year.
At the top of the list is Ken and Barbie from the blockbuster Barbie, which opened to great fanfare in July and grossed more than $1.4 billion (£1.1 billion) worldwide.
Princesses, witches, fairies and Spider-Man round out the top five.
There are more than 900 costumes on Frightgeist, but the company Visual Capitalist has put together an infographic showing the 27 most searched ideas.
Scary: Google’s Frightgeist search trends data reveals which costume outfits Americans searched for most this year. Visual Capitalist put together an infographic showing the top 27
At the top of the list are Ken and Barbie from the box office hit Barbie, which was released in July to huge fan following and has grossed more than $1.4 billion (£1.1 billion) worldwide. Pictured is Tale Of Tails actress Blanca Blanco as Barbie
Country-pop singer Kelsea Ballerini stepped out at her Halloween party in New York City last week wearing a Barbie-inspired pink crop top and bell bottoms
Other popular costumes included Wednesday Addams – from Addams Family and the Netflix show Wednesday – and people wanting to dress up as dinosaurs, cowboys, ninjas, bunnies, pirates, clowns and pumpkins.
Princess Peach from Nintendo’s Mario franchise also made it into the top 15.
Swifties will be thrilled to hear that dressing up as Taylor Swift for Halloween was also a popular quest, coming on the heels of her re-recorded 1989 release, the resumption of her Eras tour, and her new romance with NFL star Travis Kelce follows.
More common Halloween costumes like ghosts and vampires round out the top 30, while skeletons are right next to them at number 32 of the most searched outfits.
Batman, cheerleaders, bears, scary dolls, cowgirls, Toy Story characters and DC Comics villain Harley Quinn are also on the list.
Google said: “With Frightgeist, we set out to find the most popular Halloween costumes of 2023.”
“From the top 500 costume searches in the United States, Frightgeist used Google Trends to tell people what costumes were trending in their area and help them find a costume that was sure to turn heads. “
The tech giant allows users to view searches either through a list of “trending costumes” or use a “costume map” to view searches by region.
The biggest gap in last year’s top 10 is the search for Stranger Things costumes.
This is because the fourth season of the hugely popular Netflix series aired in 2022, providing inspiration for anyone looking for spooky Halloween ideas.
Other popular costumes included Wednesday Addams – from Addams Family and the Netflix show Wednesday – and people wanting to dress up as dinosaurs, cowboys, ninjas, bunnies, pirates, clowns and pumpkins. Adele dressed up as Morticia Addams for her Halloween weekend appearance in Las Vegas (right)
Love Island couple Jessie Wynter and Will Young dressed as Jessie and Woody from Toy Story
Demi Lovato dressed up as Snow White for Halloween. This was Google’s 828th most popular costume
The five most searched Halloween costumes in 2022 were witches, Spider-Man, dinosaurs, “Stranger Things” and fairies.
Pirates, bunnies, cheerleaders, cowboys and Harley Quinn also made it into the top 10.
Searches were made for the 1980s – again possibly related to the Stranger Things franchise – as well as vampires, clowns, “Hocus Pocus”, Batman, pumpkins, angels and dolls.
To see the rest of the 2023 list, click here.
Battle of the Bots! MailOnline pits ChatGPT against Google’s Bard in seven questions – and there’s no doubt which AI is the winner
Google hopes to usher in a new era of information search on the Internet with its new AI chatbot Bard.
The tech giant rushed to release Bard just months after releasing its highly successful competitor ChatGPT, developed by California-based AI firm OpenAI with support from Microsoft.
Following Bard’s limited release, MailOnline asked both bots the same seven questions to see how their abilities compare
Microsoft has merged ChatGPT with its Bing search engine, which once competed with Google Search before falling significantly behind.
Google executives are said to have declared a “Code Red” – an emergency – because they fear ChatGPT could now end Google’s $150 billion a year search business monopoly.
MailOnline asked both bots the same seven questions to see how their capabilities compare – and whether Google’s solution can curb the ChatGPT hype.
Read more here.