Small Business Saturday: Shoppers support favorite artists at the Sawdust Art Festival in Laguna Beach

RIVERSIDE, Calif. (KABC)– Hundreds of shoppers turned to local shopping to celebrate Small Business Saturday, a day that encourages people to help independent and locally owned businesses win a slice of the holiday shopping rush.

A popular spot for small businesses is the Sawdust Art Festival in Laguna Beach, which helps promote art created by local artists.

Muffin Spencer-Devlin owns Muffin’s World of Glass and said shopping local goes a long way.

“We get customers who come back every year, people then become your friends, you go out to eat with them, you have drinks with them at the end of the day, and then it all feels like family,” she said. “To me, a small business feels a lot like family. I have pictures of my family in my booth and I share these stories all the time.”

The Sawdust Art Festival features a variety of different art mediums including ceramics, glass, woodwork and photography.

To find a small business near you, visit American Express’s Shop Small website.