Talk about a quick change! Adobe introduces a futuristic dress whose design changes every SECOND
When it comes to fast fashion, this dress is going to take a beating.
But it’s not a cheap, trendy outfit that’s worn a few times and then quickly thrown away, this futuristic piece of clothing can actually change its design in the blink of an eye.
Unveiled and modeled by its creator Christine Dierk at Adobe Max 2023, the shape-shifting dress can renew its style almost every second, showcasing patterns and images like a canvas.
The researcher surprised the audience when the small, scale-like representations on her dress suddenly began to change their pattern at the push of a button.
She called the strapless, knee-length dress a “digital dress that brings fabric to life.”
Fashion of the future? When it comes to fast fashion, this dress is going to take a beating. Unveiled and modeled by its creator Christine Dierk at Adobe Max 2023, the shape-shifting dress can renew its style almost every second
Dierk added that the dress can move with its wearer, meaning the design effectively sways in whichever direction the person moves.
Project Primrose, as the technology behind the dress is called, allows wearers to view designs created with Adobe Firefly, Adobe After Effects, Adobe Stock and Adobe Illustrator.
These animations are then projected onto the surface of the dress at the touch of a button.
“Unlike traditional clothing, which is static, Primrose allows me to refresh my look in a moment,” Dierk said while wearing the dress.
As she said the word “moment,” the color of the outfit suddenly changed from cream to metallic silver.
The Adobe researcher also demonstrated how different patterns can be projected onto the dress, from a crisscross pattern to diamond shapes to different types of stripes, including chevron-like lines.
The audience gasped as Dierk pressed the button to change the color and design of her dress.
She also revealed that there is a buttonless mode that relies on embedded sensors instead.
This allows the designs to be animated to change automatically and also reflect the movement of the wearer of the garment.
“Fashion doesn’t have to be static, it can be dynamic and even interactive,” said Dierk.
“And we look forward to a future where there are more opportunities to express yourself.”
The researcher surprised the audience when the small, scale-like representations on her dress suddenly began to change their pattern at the push of a button
Dierk called the strapless, knee-length dress a “digital dress that brings fabric to life”
Project Primrose, as the technology behind the dress is called, allows wearers to view designs created with Adobe Firefly, Adobe After Effects, Adobe Stock and Adobe Illustrator
The Adobe researcher also demonstrated how different patterns can be projected onto the dress, from a crisscross pattern to diamond shapes to different types of stripes, including chevron-like lines
The hope is that the technology can eventually be applied beyond clothing, allowing people to change the design of their handbag or household furniture such as sofas with the push of a button
The hope is that the technology can eventually be applied beyond clothing, allowing people to change the design of their handbag or household furniture such as sofas with the push of a button.
It is the use of PDLC (Polymer-Dispersed Liquid Crystal) with reflective backing, which is commonly used in smart windows.
This low-power material can be cut into any shape and dynamically diffuses light.
There was no word on how much the dress cost to make or whether it might one day be commercially available to the public.
However, there is a lot of experimental technology and prototypes at Adobe Max 2023 in Los Angeles – considered the world’s largest creative conference – so this won’t necessarily happen anytime soon.
Still, the vision is there – and the dress has proven to be a huge hit on social media, with many people excited at the prospect of one day being able to “download” a dress design from their favorite designer.