The CW’s Nexstar Deal: New Network Changes Explained

The CW will likely cease to be a hub for teen drama on broadcast TV following its newly announced acquisition by Nexstar Media Group.

During a conference call Monday, Nexstar’s President and Chief Operating Officer, Tom Carter, shared the company’s strategy to make The CW profitable in the years to come, which will include content that appeals to older audiences than The CW previously aimed for .

“As many of you are aware, The CW is currently the lowest-rated broadcast network, which we believe largely reflects the fact that its programming is targeted at an 18-34 demographic, while the median age of CW broadcast viewers is 58 years,” Carter shared. “Over time, we will take a different approach to our CW programming strategy.” (Although Nexstar’s acquisition of the network won’t close until its fiscal third quarter, the company will assume management of The CW immediately.)

Carter also noted that in the near future, The CW will be adding lower-cost, unscripted programming and “high-quality syndicated programming” to its offering, which he says “represents a departure from the previously prevailing focus on expensive, original scripted content seen on major broadcast networks.” is unusual.”

As for the fates of current CW originals, such as All Americans and Superman & Lois, no updates were given about her future. However, Carter confirmed that The CW’s current co-owners — Warner Bros. Discovery and Paramount Global, both of which will retain a 12.5 percent minority stake in the network — will continue to produce original scripted content, primarily for the show’s 2022-23 season. Additionally, Nexstar will extend its creative partnership with the two companies “if mutually agreed.”

How do you feel about these CW changes? Tell us in a comment below.

https://tvline.com/2022/08/15/the-cw-nexstar-acquisition-deal-network-changes-explained/ The CW’s Nexstar Deal: New Network Changes Explained

Lindsay Lowe

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