The third failed attempt to launch a franchise has guns blazing on Netflix

Everyone knows that the definition of insanity is doing the same thing over and over while hoping for different results, but Paramount certainly learned its lesson Snake-eyes made sure that GI Joe Franchise went zero for three.

Stephen Sommers’ 2009 opener The Rise of the Cobra was entertaining in a random live action Team America kinda, but it wasn’t successful enough to launch a lucrative streak of blockbusters. Instead, Jon M. Chu and self-proclaimed “Viagra franchise” Dwayne Johnson went down the soft reset route retributionwhich admittedly did slightly better.

Aside from that, Hasbro’s second attempt at replicating Michael Bay’s multi-billion dollar bonanza transformers The saga didn’t exactly go according to plan, leading to the Henry Golding-fronted spin-off. In the end though Snake-eyes ended up being the biggest box office bomb of 2021, not a good sight when the entire industry was in shambles.

On paper, a 35 percent score on Rotten Tomatoes isn’t anything special, but it’s a franchise high GI Joe. On the other side of the coin, a user rating of 74 percent shows that the target audience enjoyed the martial arts madness, even as evidenced by a $40 million gross from theaters budgeting around $100 million , that this is far from enough of them paid for a ticket.

We can always count on streaming to bring a derided dud back from the dead, and Netflix has opened the floodgates for that Snake-eyes to seek a second chance at redemption. According to FlixPatrol, the latest (but almost certainly not the last) attempt at getting people to care about GI Joe has become one of the platform’s most-watched movies, but it won’t be enough to save face.