The Why: Twitter’s blue ticks started with Tony La Russa

As debate rages on over new Twitter owner Elon Musk’s plan to charge users for verification, here’s a look back at the story behind its unusual origin.

HOUSTON — Things have been stirring up social media lately after billionaire Elon Musk floated the idea of ​​charging Twitter users for verification. The small blue tick next to a user’s name indicates they’ve gone through Twitter’s verification process.

The new Twitter owner Musk criticized the current review process as a “Lords & Peasants system” often granted to celebrities, politicians, business leaders and journalists, as an elite status symbol.

But critics complain that he misses the full point of those ticks.

RELATED: Twitter Owner Elon Musk Says Verified Accounts Cost $8 a Month

Twitter user verification was introduced in 2009. It came about after a legal battle with baseball legend Tony La Russa. The former St. Louis Cardinals manager is suing the social media giant over a scammer on the site. Twitter responded to the lawsuit by revealing the verified seal for users to see

In 2013, according to Yahoo News, Twitter refined the definition of verification. By that time it had been expanded to distinguish legitimate sources of information. That way, if an account claimed to be a reporter with an organization, they could go through the verification process so users would know they really are who they say they are.

According to experts, this is important because a study by the Pew Research Center found that the majority of Twitter users go to the site to get news.

Despite complaints, Musk that the richest man in the world, tweeted on Tuesday that users would have to pay $8 a month if they wanted to keep the verification tick in the future.

https://www.kvue.com/article/news/twitter-check-marks-la-russa/285-12c42a56-bd7e-4834-9a36-3505bb0e26ad The Why: Twitter’s blue ticks started with Tony La Russa

Laura Coffey

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