October 27th: Musk is officially named the new owner of Twitter and tweets “The bird is freed.”
1st of November: Musk confirms plans to change Twitter’s “Blue Tick” verification system for a reduced subscription fee of $8 per month.
November 4th: Musk lays off half of Twitter’s workforce as a supposed cost-cutting measure, claiming he has “no choice.”
November 9th: Musk launches subscription service “Twitter Blue,” which verifies accounts for a monthly fee.
November 11th: The Twitter Blue service has been paused due to accounts purchasing verification and using it to impersonate brands or public figures.
November 12th: Musk fires 80 percent of Twitter contractors without warning.
15th of November: Musk fires employees who posted negative things about him on the business messaging app Slack. The lawsuit between Musk and Twitter is dismissed.
November 16th: Twitter employees are told they must sign a pledge to remain in their positions that would require them to “work long hours at high intensity” or receive three months of severance pay, leading to mass exodus.
November 18: At Twitter headquarters in San Francisco, a news ticker aired calling Musk a “space Karen,” a “mediocre kid” and a “bankrupt baby.”
November 23rd: A Twitter user reported that 5.4 million phone numbers and email addresses were leaked on the dark web before his account was suspended.
November 26th: The Financial Times revealed that 50 of the platform’s top 100 advertisers have paused their ads.
November 29th: Platformer reported that Twitter is in the process of restoring around 62,000 suspended accounts with more than 10,000 followers each.
12th of December: Twitter Blue is relaunching with new Blue Tick verification process.
11th January: Twitter will begin automatically redirecting users to the “For You” tab — its algorithmic feed of tweets — every time they open the app.
February 8th: Twitter expands character limit to 4,000 for Twitter Blue subscribers in the US. Shortly thereafter, the website encounters technical difficulties.
February 12th: Musk orders his employees to overhaul Twitter’s tweet advertising algorithm after his Super Bowl tweet didn’t receive enough impressions.
February 15th: Twitter announces it will remove SMS two-factor authentication (2FA) from the free version of Twitter – a decision that a security expert called “absurd” and will lead to “so many accounts being hacked” .
February 25th: Twitter unveils a new round of layoffs that has brought its workforce below 2,000 – a sharp decline from the 7,500 employees when the billionaire first took over in October.
28th March: Musk announces it will block people from participating in Twitter polls or seeing their tweets in the For You tab if they don’t pay for Twitter Blue.
11 April: Musk gives an interview to the BBC at Twitter’s San Francisco headquarters in which he says he slept on the floor of the company’s offices. Musk also accused the interviewer of lying because he could not substantiate allegations of hate speech on the platform.
June 21st: Musk says he’s “ready for a cage fight” with rival tech CEO Mark Zuckerberg.
July 1: Musk announces limits on how many tweets users can see per day – 600 for people not registered with Twitter Blue and 6,000 for Twitter Blue subscribers.
July 23rd: Twitter is officially rebranding as X.com, replacing the classic blue bird logo with an X
18th of August: Musk announces that “Block” will be removed as a feature except within direct messages
August 31st: Musk reveals that audio and video calling will soon be introduced on the platform