Twitter will have 1 billion monthly users within 18 months • The Register

Call it blind optimism, deployment of a reality-warping field, or sheer belief that Twitter will eventually thrive, but Elon Musk reckons his social media platform will have 1 billion monthly users within 18 months.

The richest man in the world made several public slides over the weekend included in his company presentation in which he claimed that in the seven days ended November 16, an average of 2 million new users were registered per day, up 66 percent from the previous year. In addition, he said Twitter recorded 8 billion daily active minutes in the seven days ended Nov. 15, up 30 percent.

“I think I see a path to Twitter that’s going to surpass 1 billion monthly users in 12 to 18 months,” Musk said said on Twitter in response to an admiring tweet from culture warrior Jordan Peterson.

According to Reuters, Twitter amassed 238 million users in the second quarter, so Elon has to come up with some pretty attractive propositions to attract more players. He may feel the decision to restore suspended accounts will help, although he previously said he would not do so until a moderation council was appointed.

It may be just as motorists sometimes slow their cars on freeways to look for crash victims, but if Twitter is perceived as a temple of trolling, then it probably won’t help solve the financial conundrum his muscularity faces.

Twitter, he said weeks ago, is losing around $4 million a day, and the decision of some advertisers to pause spending on the platform while they gauge the direction it’s taking is unlikely to help revenue. These include a number of automakers and global brands such as Mondelez, Coca-Cola, Adidas, Hugo Boss and others.

The Financial Times wrote over the weekend that numerous advertising agencies and media buyers claimed many of the big brands they represent chose to withhold further Twitter advertising because of Musk’s ad hoc approach to content moderation and his decision to fire some Members of the Twitter ad sales team.

Musk is said to have personally called executives at some brands to berate them about their current Twitter ad policies. However, some advertisers are reportedly having trouble finding a contact on Twitter following the downsizing and are unable to receive feedback on the impact of previous advertising campaigns.

Also on the slides Musk sketched over the weekend is one that simply says, “We’re recruiting.” This follows some pretty devastating cuts at Twitter, which saw employees in several departments leave the company, and a subsequent ultimatum from Musk to engineers to go “hardcore” or go home. ® Twitter will have 1 billion monthly users within 18 months • The Register

Rick Schindler

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