Video Guy Back as Non-Physical Media as “Clerks III” scores on VOD

A trend is born? Both Clerks III and Jeepers Peepers Reborn are doing well via PVOD after hitting theaters as Fathom events.

Clerks III (Lionsgate/$14.99) is the only major entry in a week dominated by lower-priced, non-PVOD films. And its trajectory here tells a story about how things have changed since Kevin Smith broke out with the original Clerks in 1994.

The new film was released for home viewing on October 14th. That explains its absence from Vudu, which is ranked by revenue and includes four days before its release, as No. 1, as well as its absence from Google Play, which lags behind other charts by a few days.

The original film, 28 years ago, celebrated video store culture at a time unheard of not only before streaming or video-on-demand, but even before DVDs. Fifteen years of video store culture conveyed acceptance of a natural order of things—movies are in theaters, VHS rentals begin six months later, and more than a year later they switch to premium cable.

That was then, this is now. As iconic as it is, the original Clerks was a niche Miramax release. The black-and-white low-budget comedy grossed around $8 million on an adjusted basis, much of it over a long period of time. It didn’t even rank among Miramax’s top 10 releases of 1994, taking up less than 3 percent of what “Pulp Fiction” did.

Yet it endures, and Smith noted in interviews that he hoped the new installment would benefit from the same nostalgia that Top Gun: Maverick highlighted. If so, his latest film takes a very different release route to Tom Cruise’s vehicle.

Beginning with a hometown premiere in Redbank, New Jersey, followed by a handful of roadshow events, “Clerks III” played as a September 13 Fathom Event before continuing in a few theaters. All told, it has grossed just over $3 million (roughly the same as the original, unadjusted), more than half of that before its regular release.

Weeks later, it appears for purchase (instead of rent) on PVOD for $5, less than the standard $14.99 rent. It initially works at #2 on Vudu and #7 on iTunes (initially #4). Just go with the times.

The charts otherwise changed little, except that they were unusually dominated by cheaper entries. Top Gun: Maverick (Paramount/$5.99) led transactional iTunes and Google Play, while Bullet Train (Sony/$19.99) is #1 on Vudu. They were joined all-charts by Where the Crawdads Sing (Sony/$5.99) and Jeepers Creepers Reborn (Screen Media/$6.99). Like “Clerks III”, the latter initially played in cinemas as a Fathom Event.

“Brothers”

Universal

The next week will be interesting. Bros (Universal) is scheduled for release on October 18th after its third weekend and less than $11 million gross. This is normal after a third weekend for a Universal release. Its performance will be instructive to see if it recovers with early access as a very high profile film.

Netflix’s top 3 are all new original films. Halloween family comedy The Curse of Bridge Hollow, starring Marlon Wayans, went straight to No. 1, with last week’s hit The Happiest Girl Alive staying at No. 2. Your action acquisition Blackout starring Josh Duhamel is #3 (you control the US and UK rights).

iTunes and Google Play rank movies by number of transactions daily. These are the listings for October 10th. The distributors listed are current rights holders. The prices for all titles apply to rental.

iTunes

1. Top Gun: Maverick (Parent) – $5.99

2. Where the crayfish sing (Sony) – $5.99

3. The unbearable weight of massive talent (Lionsgate) – $0.99

4. Minions: The Rise of Gru (Universal) – $4.99

5. Bullet Train (Sony) – $19.99

6. Revenge (Focus) – $5.99

7. Employees III (Lionsgate) – $14.99

8. Emily the criminal (Roadside Attractions) – $6.99

9. Jurassic World: Dominion (Universal) – $5.99

10. Jeepers Creepers reborn (Screen Media) – $6.99

google play

1. Top Gun: Maverick (Parent) – $4.99

2. Bullet Train (Sony) – $19.99

3. Where the crayfish sing (Sony) – $5.99

4. Jeepers Creepers reborn (Screen Media) – $6.99

5. Jurassic World: Dominion (Universal) – $5.99

6. Minions: The Rise of Gru (Universal) – $4.99

7. No (Universal) – $19.99

8. The Black Telephone (Universal) – $5.99

9. Everything everywhere at once (A24) – $4.99

10. Thor: Love and Thunder (Disney) – $5.99

vudu

Vudu ranks by revenue, not transactions, which increases premium VOD titles. This list covers October 10-16.

1. Bullet Train (Sony) – $19.99

2. Employees III (Lionsgate) – $14.99

3. Jeepers Creepers reborn (Screen Media) – $6.99

4. Top Gun: Maverick (Parent) – $4.99

5. Minions: The Rise of Gru (Universal) – $4.99

6. Beast (Universal) – $19.99

7. Where the crayfish sing (Sony) – $5.99

8. Better off dead (WBD) – $2.99

9. Autumn (Lionsgate) – $19.99

10. No (Universal) – $19.99

Netflix movies

Most viewed current rank on Netflix’s daily chart as of Monday, October 17. Originals include both Netflix-produced and purchased titles originally presented in the United States. Netflix publishes its own weekly top 10 based on time of visit on Tuesdays.

1. The Curse of Bridge Hollow (2022 Netflix Original)

2. Happiest Girl Alive (2022 Netflix Original)

3. Power failure (2022 Netflix Original)

4. Dracula Untold (Theatrical release 2014)

5. Megamind (Theatrical release 2010)

6. Last seen alive (VOD Release 2022)

7. singing 2 (Theatrical release 2021)

8. 17 Again (Theatrical release 2009)

9. Mr. Harrigan’s phone (2022 Netflix Original)

10. Scooby-Doo 2: Unleashed Monster (Theatrical release 2004)

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https://www.indiewire.com/2022/10/clerks-iii-scores-on-vod-1234773332/ Video Guy Back as Non-Physical Media as “Clerks III” scores on VOD

Lindsay Lowe

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