Walmart slammed about product sales on June 16th

Walmart was recently criticized online for selling “May 16″-themed products in honor of the National Day. June” sold and promoted, including ice cream.

June 19, a day commemorating the end of slavery in the United States and celebrated on June 19, was not declared a federal holiday until 2021. The declaration that the day was declared a federal holiday drew some backlash from prominent black voices on Twitter, who claimed that making it a public holiday was not enough.

That year, Walmart promoted new Juneteenth merchandise, including party decorations and even Juneteenth-themed ice cream, which challenged many of the options on social media.

Journalist Chris Lovingood tweeted photos of Walmart’s Great Value brand Juneteenth ice cream. The ice cream, which has a red velvet flavor, also has a brand logo with the word “Juniteenth”.

Lovingood also posted a screenshot of questions sent to a Walmart representative asking why the word “Juneteenth” was trademarked.

Many more on Twitter have called out the themed products for using Juneteenth as a marketing program. A user wrote“Capitalism is a retail conglomerate owned by a billionaire white family that sells an ice cream cone to celebrate a holiday commemorating the emancipation of slaves in a country that was literally built on its back [of] Slaves. See: Walmart’s Juneteenth Ice Cream.”

Other User tweeted“I knew when they declared June 16th a holiday it was just a bone thrown at black people in typical gaslighting fashion. Walmart’s new effort to mark a Black American moment of historic significance is the epitome of white supremacy in action.”

Another asked what Walmart is doing for its black employees to commemorate June 16th, writing: “Since @Walmart is so visibly moved to celebrate #June that all black employees will have either a paid day off or double time that day. Right?”

Actor, comedian etc Content Creator Kevin Fredericksaka KevOnStage, made a video on TikTok about all Walmart products as of June 16, stating, “This is what happens when you commercialize holidays.”

Fredericks also pointed out that amidst the June 16 party merchandise was a banner that read “Congrats Officers” on the website, which some have also pointed out on Twitter. one user commented“Seems very intentional.”

Several Twitter users have stated that another brand being sold at Walmart, rather than buying the Juneteenth ice cream, is a Black-owned brand of the same ice cream flavor.

A Twitter user named Queen Jayyy wrote: “If you’re at Walmart and thinking about buying the left one. Take a few seconds to search and buy the right one. They’re the same flavor, except Creamalicious Ice Creams is black-owned.”

news week reached out to Walmart for further comments.

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Walmart raises concerns after promoting June-themed merchandise, including ice cream. A sign is posted in front of a Walmart store in American Canyon, California in this photo taken on November 16, 2021.
Justin Sullivan/Getty Images Walmart slammed about product sales on June 16th

Rick Schindler

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