When does Amazon Prime Day start in October 2023?

In case you missed it Amazon Prime Day Back in July, the Prime gods decided to give you a second chance, just in time for early holiday shoppers to take advantage. Amazon is hosting a second Prime Day for 2023, this time on October 10th and 11th. However, they are not officially calling it Prime Day 2, but are calling the days “Amazon Prime Big Deal Days” this time. The two-day promises Prime members big savings across the site, as if free two-day shipping didn’t save enough money.

Although you should prepare your credit card and have it ready to use, depending on your time zone, you may not expect to start shopping right at midnight. The official start of the Prime Big Deal Days sale is universal, meaning the sale starts at the same time of day for everyone, no matter where you are in the world, to give everyone an equal chance at the deals. However, if you are in the US, be prepared to work through the night.

When does Amazon Prime Day start?

The official start time for Amazon Prime Day is October 10th at 3 a.m. EST. Unfortunately, US Prime members will lose out, as the sale starts between 9pm and 3am, depending on where you are in the US. However, international Prime members have a choice between the raffle as the sale begins during the day.

Image via Amazon

What exactly is Amazon Prime Day?

Short answer: Amazon needs a quick way to top up its Prime subscriptions once a year. Long answer: Amazon wanted to increase customer loyalty, so in 2015, Amazon rewarded its existing Prime subscribers with an exclusive offer with thousands upon thousands of discounts to choose from. Starting in 2015, Prime Day became an annual tradition. In 2022, thanks to the popularity of the annual event, Amazon launched a second Prime Day-like event called the Prime Early Access Sale in October of the same year.

Every Prime Day there are various discounted products, whether you’re looking for fashion, technology, home goods, toys or beauty and health. Amazon also offers a variety of “Flash Deals,” limited-time offers with a set number of offers tied to the sale to make the sale even more enticing. Remember that the only way to access these offers is through your Prime membership. If you don’t have a membership yet, you can sign up for a free trial during the sale.

What are the competitive sales?

Many popular retailers have seen the excitement that Prime Day has generated since its launch in 2015 and didn’t want to miss out on the promotion. Many major retailers in the US are holding their fall sales to compete with Amazon Prime Day’s October sales. Walmart is hosting a Deals Holiday Kickoff Sale from October 9th to 12th with a variety of offers. For those looking for tech-specific deals, Best Buy is also offering a flash sale on the 10th and 11th. Target just held its Circle Week for Target Circle members last week, but leading up to the holidays, Target is offering a variety of daily online deals for shoppers.

Lindsay Lowe

Lindsay Lowe is a Worldtimetodays U.S. News Reporter based in Canada. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Lindsay Lowe joined Worldtimetodays in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing: LindsayLowe@worldtimetodays.com.

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