Why the misleading abortion advertising for fake clinics? • The registry

Google still effectively directs women who want an abortion to anti-abortion centers posing as legitimate abortion clinics.

And that’s despite the internet giant’s sweeping efforts to convince us it’s committed to protecting reproductive rights in post-roe America.

According to a Tech Transparency Project (TTP) report As published on Thursday, women who use Google to find abortion providers will continue to see ads in search results from so-called pregnancy crisis centers, which do not offer medical services to abortion seekers and instead try to talk pregnant women out of a procedure.

For its investigation, TTP used a fresh, logged-out Google Chrome with no previous browsing history. Additionally, for location-specific searches, the researchers used a VPN to appear as if they were searching from that location used in the search.

Here’s what happened next, according to the TTP researchers:

Needless to say, Prestonwood does not offer medical abortions or free abortion pills. This and other crisis pregnancy center ads include the phrase “Does not offer abortions” in very small type in the search results.

But that admission is largely overshadowed by a much larger headline promoting “Free Abortion Pill” in Perstonwood’s case and other seemingly misleading phrases such as “safe abortion” and “medicated abortion” in various other anti-abortion center advertisements.

Meanwhile, Google guidelines that require advertisers who want to use abortion-related keywords or phrases to complete a certification Process that verifies whether they provide the procedure or not.

It also has one Misrepresentation Policy, which prohibits advertisers from promoting products or services that they do not actually offer. And Prestonwood ads, which use phrases like “free abortion pill,” which TTP says appeared “repeatedly” in their Google searches, seem to disregard all of the above.

Answer from Google

When asked to respond to the claims in the TTP report, a Google spokesman referred to its abortion-specific and broader advertising policies.

“We have clear and longstanding policies governing abortion-related ads on our platforms, which we consistently apply to all advertisers,” the spokesperson said The registry.

“As part of this, we require any organization that wants to advertise to people seeking information about abortion services to be certified and clearly disclose whether or not they offer abortions,” the spokesman added. “We also don’t allow advertisers to misrepresent what products or services they offer, and we will remove ads that violate this policy.”

And yet… Prestonwood.

Google and other companies that collect massive amounts of search, location, and other potentially sensitive data about people have come under fire Advocate of privacy and digital rights and Democratic lawmakers equally since the US Supreme Court overturned Roe v Wade. There is concern that this type of data will be collected – as we have seen in Nebraska – by law enforcement to bring criminal proceedings against women who seek abortion and anyone who assists them when they are in states that ban the procedure.

California Gov. Gavin Newsom this week signed a law the Golden State-headquartered company, which includes Google, forbids turning over records of anyone the company “knows or should know” about being connected to an abortion investigation — even if served with a warrant .

Google has taken some steps to reassure internet users that it is committed to protecting user privacy and abortion rights. This contains Location tracking update so that visits to medical clinics and similar sensitive locations are automatically deleted, and commitments to do so Clearly identify medical practices that offer abortion services in search results and in their Maps app.

Google should enforce its policies and run ads that try to mislead women, said Michelle Kuppersmith, executive director of Campaign for Accountability. The Campaign for Accountability is a nonprofit watchdog group that directs the TTP.

“In order to maximize the number of advertisers it can accept money from, Google has chosen to stick to an ad verification system that puts people at serious risk of being manipulated in their search for essential medical supplies,” he said Kuppersmith in a expression. “If Google can’t find a safe way to profit from sensitive health issues, it shouldn’t profit from it at all.” ®

https://www.theregister.com/2022/09/30/google_misleading_abortion_ads/ Why the misleading abortion advertising for fake clinics? • The registry

Laura Coffey

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