Will Netflix Ever Do Weekly Releases? Stranger Things 4 suggests no

With the release of stranger things 4Netflix was gift-wrapped as a perfect opportunity to try their hand at weekly releases without seeming like companies like Disney+ were “blinking” them.

But Netflix instead of Netflixed and dropped the first seven episodes (of nine) on May 27, suggesting that perhaps nothing will ever compel the streaming giant to consider weekly rollouts.

The arrival of stranger things 4 could have been one Perfect Test case — or heck, even a funny “one off” — for releasing episodes weekly. Because in addition to the fact that it delivered the first new episodes of the supernatural thriller in almost three years (!), the “issue” of the season itself almost required a specialized presentation.

What do we mean by booklet? Well, only had one twice before stranger things Episode surpassed 60 minutes – with the season 2 and 3 finale. But among the first seven episodes of season 4, the shortest episode lasts 63 minutes, the average is 77 minutes and episode 7 runs a full hour and 38 minutes.

But wait, there’s (much) more. The final two episodes of this season, which premiere on Friday July 1, each run 85 minutes and… two hours and 30 minutes. That said, yes, the Season 4 finale is significantly longer than both Doctor Strange in the Multiverse of Madness or Top Gun: Maverickthe actual theatrical releases are.

Given the XL and intense nature of each and every Season 4 episode and the above expectations, no one would have turned a blind eye if Netflix had decided to deviate from its binge drop standard of releasing episodes weekly and the PR machine to advertise stranger things 4 as a “very special presentation/experience” or something. (There wouldn’t have been a five-week wait for episodes 8/9, either.)

In return, stranger things would/could have benefited from ongoing, weekly online discussion, rather than the “reverse hockey stick” engagement his series typically elicits — that is, significant buzz around release weekend that then quickly tapers off.

Plus, for those unable or disinclined to devour nine hours of a horror thriller as quickly as possible, weekly releases could have greatly averted the chance of being inadvertently spoiled for later episodes.

Mind you, Netflix hasn’t been chained to binge releases. stranger things 4 itself was split into two batches for reasons, as were the farewell runs for ozark and Grace and Frankie. And most of its reality TV offerings release multiple episodes simultaneously over multiple weeks. But no Netflix original with a live-action script has managed to emulate the weekly scheduling of competitors like Disney+ (which suffers constant buzz/speculation/editorial coverage for its Marvel and war of stars series), HBO Max (where such as Chop and The flight attendant accumulating accolades) and (in some cases) Prime Video.

But if Netflix doesn’t release weekly releases with such a high-profile project as stranger things 4 – where again, due to various factors, no one would have questioned the move – will it ever?

What do you mean: dignity stranger things 4 have benefited from weekly releases in several ways? If you’ve already consumed it, might you have preferred to have the intense, multi-hour episodes “spread out”?

https://tvline.com/2022/05/31/will-netflix-ever-do-weekly-releases/ Will Netflix Ever Do Weekly Releases? Stranger Things 4 suggests no

Lindsay Lowe

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